Higher Education Communications Manager


Founded in 1986, KW2 is a full-service marketing and digital agency located in Madison, WI. Working together, we’ve helped organizations all over Wisconsin—including big ones like Berkshire Hathaway, Lands’ End, Schwinn and both the University of and State of Wisconsin—to uncover and convey their own intangible value.

No silos, no egos, no bullshit. Just clients and strategists, makers and managers working side-by-side to send the competition running. Find out more at www.kw2madison.com.


Position Details

Higher Education Communications Manager
Southwest Wisconsin
Madison, WI

KW2 is nationally known for its higher education communications expertise – four year, two year, continuing education and professional development. The Higher Education Communications Manager position is a day-to-day contact for our higher education clients, and is ultimately responsible for contributing results-driven solutions in higher education communications.

Clients include: University of Wisconsin System, WI Technical College System, UW-Madison, Madison College, UW Center for Professional & Executive Development

Candidate must prove strong higher education marketing and digital marketing experience, a desire to grow current and future clients, outstanding client service, and excellent problem-solving skills.

We’re looking for someone who thrives in a fast-paced environment, has strong communication and organizational skills, succeeds with data to drive marketing and a passion for higher education. You must have 3-5 years of experience in higher education marketing. Positivity is a must.

Responsibilities include:

  • Serve as the primary day-to-day client contact keeping higher education clients informed of overall account status
  • Must have great customer service skills
  • Manage a portfolio of higher education accounts, and maintain responsibility for estimating, budgeting, and profitability
  • Develop, foster, and manage higher education client relationships; resolve issues effectively and proactively
  • Lead on all client-related presentations and meetings; effectively present, sell, and defend all agency work and proposals to clients
  • Write creative briefs, client proposals, and assists with brand, marketing, media, and PR planning
  • Implement innovative strategies and bring new ideas to help drive their client’s goals
  • Lead kickoffs and collaboration with creative and digital staff on insights, strategy, objectives, etc.
  • Ensure all work is on brand, on strategy, and relevant to the audience
  • Supervise Account Coordinators
  • 3+ years previous experience in a similar role with proven depth and experience in higher education marketing
  • Successful experience with perception change and behavior change comunications and practices
  • Bachelor’s degree (marketing/communications strongly preferred) 
  • Well-versed and established in a variety of marketing channels; has acquired and developed a practical understanding of the tools in the marketplace
  • Excellent time management and organization skills
  • Experience with analytic tools on platforms such as Google, Facebook, MailChimp, etc.
  • Excellence in both written and oral communication skills, as well as the ability to help foster and cultivate a positive team atmosphere
  • Business development experience and ability to build long-term, productive client relationships preferred

Salary based on experience. Benefits include medical, dental, 401(k). Vibrant near east Madison location walkable and bike-able to many hot spots in Madison.

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