Influencer & Creator Specialist

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

As an Influencer & Creator Specialist at Kimberly-Clark, you’ll help bring creative and culturally relevant social campaigns to life with our iconic brands like Huggies®, U by Kotex®, Pull-Ups®, and Cottonelle®. This position will work closely with our influencer and social team to support influencer and creator campaigns that connect with our consumers in authentic and engaging ways. From launching new products to amplifying purpose-driven initiatives, you’ll play a key role in shaping how our trusted brands show up for our consumer across social platforms via influencer and creator strategies.  In this role you’ll work closely and collaboratively with external agency partners and internal brand marketing teams, as well as the broader Advanced Marketing Collective teams (Enterprise Media, Integrated Media Strategy, Design, Social, PR, Community Management) to guide creator and influencer best practices.  Additionally, you’ll work in partnership with Influencer Managers, assisting with Insights & Analytics to define best-in-class influencer KPIs, measurement approach, and benchmarks.

In this role, you will:

• Understand and apply best-in-class influencer and creator best practices and strategy, staying ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant.
• Support Influencer Managers across North American brands by developing and assisting with end-to-end influencer campaigns which includes reviewing influencer and creator selections, briefs, concepts, and content approvals.
• Lead influencer risk assessments and ensure process is executed across our North American brands.
• Leverage data and insights to recommend talent and content themes/ideas to brands for influencer and creator campaigns.
• Utilize social listening tools to conduct audits, develop reports, and monitor influencer campaigns.
• Understand the role of paid media amplification and best practices for influencer campaigns and creator content.
• Assist Influencer Managers with the continued evolution of the NA influencer playbook and marketing function.
• Support with analysis and measurement of influencer and creator marketing effectiveness alongside Influencer Managers.
• Conduct social listening, and competitive and cultural landscape research to identify creative and strategic opportunities for our North American brands.
• Participate in influencer and creator education and training programs on behalf of Kimberly-Clark.

About You:

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in advertising, marketing, communications/PR, or related field
• 2+ years’ experience in an influencer marketing role, with a minimum of 2 years of influencer campaign management experience.
• Experience with both paid and organic influencer marketing strategies and execution.
• Experience with influencer/social tools and platforms such as Sprinklr and Sprout.
• Understanding of the influencer/creator landscape.
• Experience in fast-paced environments, such as influencer or digital marketing agencies
• Strong intuition for matching creators/influencers with K-C brands and their audiences
• Creative mindset paired with a data-driven approach to campaign performance
• Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)

Preferred Qualifications:

• Experience with paid and retail media specifically with influencer and creator content.
• Experience working cross-functionally or within an IAT environment.
• Experience within an agency is a plus.