Components of This Role:
Co-managing campaigns...Each account manager co-manages at least 6-11+ campaigns at any given point in time, depending on the complexity of the campaign. You’'ll need to stay on top of the status of each of your campaigns, as well as keep your manager informed. At the start of a campaign, you'll be working closely with your client to collect all remaining details needed to hammer out a formal campaign brief.
Influencer selection...You'll also be in charge of selecting relevant influencers based on the campaign requirements AND your client's preferences. This includes influencer outreach - oftentimes in mass - and negotiations to gauge each influencer’s interest and availability to participate in the campaign. (It would be nice if you have some experience with outreach and/or negotiations, though not required.)
Client approvals...As the campaign progresses, there will be various rounds of client approvals, including their final influencer selections and post approvals. This will require you to be in constant communication with influencers to guide them through the process.
Official influencer liaison...Throughout the campaign you'll be working very closely with the influencers themselves... negotiating, building relationships, checking their content, answering questions, providing suggestions, helping them to complete their deliverables, ensuring all requirements have been met, and validating all tracking-related code is intact and correctly installed.
Reports...You will also be creating a report at the end for the campaign, which we'll share over a presentation with our clients. This is where you need to put your data hat on. And then your presentation hat too.
There’s really a decent bit more to the role. For candidates who progress through to the phone interview stage of the hiring process, I’ll walk you through the full scope of job duties then.