ROLE: Influencer Strategist
PURPOSE: The Influencer Strategist is passionate about the creativity, variety and opportunity social media and influencer marketing brings to brands. This role incorporates creative passion with strong business sense, strategy and a deep understanding of how sustained influencer marketing campaigns can be executed and leveraged to shine a light on our client’s brands and move their businesses forward.
As an integral part of our integrated account teams, this role leads all influencer marketing campaigns and collaborates closely with Lola Red’s Public Relations, Digital and Account leads to create compelling and tailored brand awareness strategies for Lola Red’s clients. This role will also support social media and content promotion strategies.
The ideal candidate will be able to leverage expertise and creativity in working with our clients to develop strategy, execution and measurement plans that drive results.
- 55% ongoing influencer strategy and execution
- 25% client management
- 10% team management/education and oversight
- 10% new business