Integrated Marketing Communications Lead

The Integrated Marketing Communications Lead will serve as the liaison between the marketing department and one or more company business units. In this role. You will be responsible for working closely with key business unit stakeholders and functional marketing team members to create marketing communications strategy and programming that helps each business unit meet its annual objectives by generating customer demand and loyalty. An ideal candidate must be a proactive agent of change who seeks to continuously improve and elevate the marketing function at Donaldson.

Role Responsibilities:

• Develop expertise on the markets, customer segments, and solutions for each assigned business unit. Apply that knowledge to develop value propositions, customer personas, journey-mapping and messaging designed to attract and motivate each target according to his/her own specific needs and position within the buying journey. 
• Manage the development and tactical execution of integrated marketing communication programs in collaboration with cross-functional teams, including digital advertising (SEO, PPC, display), eMail marketing, press relations, website and e-commerce marketing, social media, channel marketing, and experiential marketing activities. 
• Leverage the skills of a dedicated team of strategy, design, and digital marketing professionals to develop market-specific content for lead-generation, product launch, knowledge-leadership, and digital selling initiatives, as well as press articles, case studies, and sales enablement tools. 
• Manage numerous projects simultaneously through the concepting, development, approvals and execution phases for on-time and on-budget delivery. 
• Manage and grow our virtual selling and sales enablement capabilities. 
• Utilize Donaldson’s customer relationship management (CRM) and marketing automation platforms to nurture marketing-qualified leads and convert them into sales-qualified leads. 
• Leverage data and reporting tools to track campaign metrics and the progression of prospects through the buying journey. 
• Establish key performance indicators (KPIs) and tracking protocols to ascertain if marketing efforts are having their desired impact.Provide feedback and recommendations to management. 
• Consistently apply Donaldson brand standards to all customer-facing communications.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or related field. 
• 5+ years marketing communications experience, including the development and execution of integrated content marketing programs using both digital and traditional marketing channels. 
• 3+ years of project management experience 
• Previous experience using customer relationship management (CRM) and marketing automation technology platforms.

Preferred Qualifications:

• Proven success creating and utilizing digital marketing strategy and best practices, particularly as they relate to virtual customer relationship-building and selling processes.
• Significant experience performing or applying market analysis to create customer value propositions, market personas, and messaging platforms. 
• Global business experience with proven ability to collaborate and implement marketing efforts across cultures and around the world. 
• Experience using account-based marketing (ABM) and sales enablement platforms.
• Experience writing and/or editing digital content. 
• Experience with social media strategy and implementation. 
• Advertising agency account management experience. 
• Copywriting experience, with emphasis on digital communication. 
• Experience managing relationships with marketing agencies and other partners. 
• Excellent verbal and written communication skills. 
• Proficient with Microsoft Office software (Excel, PowerPoint, Outlook and Word).