Integrated Marketing Communications Specialist

Uponor

Uponor is rethinking water for future generations. Our offering, including safe drinking water delivery, energy-efficient radiant heating and cooling and reliable infrastructure, enables a more sustainable living environment. We help our customers in residential and commercial construction, municipalities and utilities, as well as different industries to work faster and smarter. Uponor employs about 3,700 professionals in 26 countries in Europe and North America. In 2020, Uponor's net sales totalled approximately €1.1 billion. Uponor Corporation is based in Finland and listed on Nasdaq Helsinki.

https://www.uponor-usa.com/en

Position Details

Integrated Marketing Communications Specialist
Job
Full-time
6/4/2021
Twin Cities Metro
Apple Valley, MN

As part of Uponor’s Engagement Marketing team, the Integrated Marketing Communications Specialist is responsible for developing and executing Engagement Marketing strategic plans for the Portfolio, Channel Marketing and other business unit marketing campaigns to drive business goals.

Specific work includes; independently developing and socializing Engagement Marketing project briefs; collaborating cross-functionally to ensure alignment on projects; drafting key messages and conceptualizing layouts for digital and offline channels (including sales enablement)that integrate brand standards and leadership position; as well as gathering data to determine campaign effectiveness.

Works daily with Sr. Manager, Integrated Marketing Communications; Marketing Content Sr. Specialist; Marketing segment teams; Corporate Communications; Digital Marketing team & vendors; Engagement Marketing Project Management/Design team; Technical and Marketing Content Manager; Sales and agency partners.

Activities of the Position:

  • Guides integrated Engagement Marketing campaigns for Portfolio, Channel Marketing, and other business units, as needed; collaborate to develop and then execute project briefs and resulting Omni-channel marketing execution plans. 
  • Collaborate with Engagement Marketing sub-functions and key vendors to communicate project objectives/goals/plans, setting the extended team up to successfully create and execute meaningful, integrated campaigns. 
  • Write, edit and gain approval of key messages and content. 
  • Collaborate with external vendors supplying paid media/brand execution, video, and digital content services. 
  • Seek out opportunities to contribute to the business success through proactive involvement in team initiatives.
  • Requires a Bachelor's degree in Communications, Journalism, Marketing, or equivalent degree. 
  • 3 - 5 years of related experience. 
  • Prior experience in Marketing Communications and/or Communications is required. 
  • Must use an effective and approachable communication style to engage others and build credibility and rapport. 
  • Must be self-starter, goal oriented, positive attitude, and take initiative to achieve objectives. 
  • Must be a strong team player. 
  • Excellent organizational, project planning and time management skills.

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