Integrated Marketing Manager

Overview:

Are you passionate about the retail grocery market and organic products? Are you a leader? Are you ready to join one of the fastest growing companies in the retail grocery market? If so, Fresh Thyme Farmers Market is the place for you! Our unique business model, fast paced and growing environment, promote from within culture, and excellent benefits make Fresh Thyme the best employer in the grocery market.

The Integrated Marketing Manager serves as a direct liaison between the targeted marketing team (digital and off-line) and Retail Marketing. This role will drive customer acquisition, customer engagement and retention across various online and off-line marketing channels with an emphasis on digital channels.

You will collaborate with internal stakeholders to develop and execute multi-touch, integrated marketing campaigns to reach our target customers. Ensure campaigns are stood up in a timely manner and executed with excellence. Constantly optimizing campaign execution to ensure they reach their full potential.

Essential Duties & Responsibilities:

• Drive campaigns across their entire life cycle - from planning to execution and beyond to meet key performance metrics 
• Collaborate to ensure marketing campaigns reach their target audience in the most effective way possible with emphasis on the goals of the program 
• Work in-conjunction with Retail Marketing to define goals and deliver media plans options to achieve those goals 
• Work in-conjunction with Retail Marketing to ensure marketing efforts achieve or exceed onsite engagement and conversion goals 
• Work in-conjunction with the Creative team and/or agency partners to develop simple, and easy campaigns that are customer focused online and off-line 
• Work in-conjunction with multiple teams and stakeholders to constantly optimize marketing activities in order to improve return on marketing investment 
• Work in-conjunction with multiple teams and stakeholders to test new channels and identify new opportunities within existing available channels 
• Work in-conjunction with the Digital Marketing Manager to measure and communicate campaign and channel performance to Retail Marketing team

Education and Experience:

• BA in Marketing, Advertising or Digital Marketing. 
• Minimum 2 years of relevant experience in multi-national companies, experience from premium brands or grocery vertical will be a definite advantage.

Knowledge, Skills, and Abilities:

• Must always demonstrate a “customer first” attitude and approach internally and externally. 
• Ability to adapt to the ever-changing high-volume retail while working in a cross-functional team environment. 
• Must have advanced attention to detail with the capability to prioritize and meet deadlines. 
• Excellent verbal communication and interpersonal skills for maintaining effective business relationships with peers, senior management, customers, and vendors.

Work Environment/Physical Demands:

• Prolonged sitting in front of a computer. 
• The potential for prolonged standing, walking, squatting and/or bending. 
• The ability to lift up to 50 lbs.