Integrated Marketing Specialist

H.B. Fuller

H.B. Fuller is a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemicals across all industries throughout the world. While our products are virtually invisible, they play a vital role in ensuring the quality of modern life and we are committed to connecting what matters to solve some of the world's biggest adhesion challenges.

H.B. Fuller Construction Products (a subsidiary of H.B. Fuller Company) is a leading provider of technologically advanced solutions to the commercial, industrial and residential construction industry. Headquartered in Aurora, Illinois, the company’s recognized and trusted brands - TEC®, CHAPCO®, Grout Boost®, Foster®, ProSpec and others - are available through an extensive network of distributors and dealers, as well as home improvement retailers.

Position Details

Integrated Marketing Specialist
Northern Illinois
Aurora, IL

The Integrated Marketing Specialist reports to the Integrated Marketing Communications Manager.

This individual assists in the development and execution of multiple marketing communication strategies (traditional and digital) in support of business strategy, and contributes to the results of assigned brands. The role interfaces and collaborates with product managers, R&D, sales, technical support, legal, and other internal cross functional teams as well as interfaces with external customers, industry partners, associations, agencies and other vendors.

Candidate must be action-oriented, have exemplary written and visual communication skills, possess exceptional interpersonal communication skills and can easily adapt to new challenges.


Working with our digital agency, lead the day-to-day management of our websites, social media channels, and digital advertising efforts. Manage email marketing campaigns.

Manage content creation across all categories – blogs, white papers, case studies, webinars, videos, etc.

Experience with design, writing, QA, and project management on execution of email campaigns, and collateral materials.

Analyze effectiveness of all marketing efforts. Provide ongoing monitoring, reporting, analysis and regular updates on marketing programs

Ensure consistent brand messaging and uniformity of marketing materials according to brand guidelines throughout all marketing executions.

Working with the Integrated Marketing Manager, and trade show vendor, manage and execute all facets of national trade shows, key association events, and other customer-facing events.

  • Manage and execute show logistics including, but not limited to: booth space procurement and layout development, product demonstrations, show services selection, food and beverage, hotel logistics, exhibit shipping/receiving, lead management, budget management and tracking.
  • Identify and coordinate all speaking opportunities for events, including speaker selection (internal), topic selection and assistance with presentation creation, as needed.
  • Coordinate pre- and post-show marketing efforts.
  • Project manage and coordinate cross functional teams to execute all aspects of trade shows and events
  • Manage trade show property inventory and storage

Manage sales collateral website and inventories

  • Manage the relationship with outside warehouse and fulfillment center 
  • Maintain adequate inventory levels, establish reorder points and work with outside vendors to supply replenishment 
  • Set appropriate order minimums/maximums 
  • Maintain system for ordering and fulfilling logo/premium items


  • Bachelor’s degree in marketing or communications 
  • At least 3+ years of experience in related marketing role 
  • At least 2+ years of trade show experience preferred 
  • Demonstrated proficiency in Microsoft Office products (PowerPoint, Word, Excel, Outlook) 
  • Travel 15-25%

Preferred Qualifications:

  • Experience with email platforms such as Constant Contact 
  • Knowledge of selling from a manufacturer through various distribution channels 
  • Building materials and/or construction industry knowledge preferred 
  • Understand keyword research, SEO copywriting and the behaviors of search engines. 
  • Experience with Salesforce 
  • Social Media Marketing experience

« Back