Intern - Brand Marketing

Barilla

Founded in Parma in 1877, Barilla is now a global company present in more than 100 countries worldwide. Recognized as a symbol of Italian know-how, “The Joy of Food for a Better Life” is Barilla’s purpose to bring people closer to the joy of good food and making quality the choice for a better life. It's a commitment from field to fork, to bring to the world tasty, joyful and wholesome products, made with selected raw materials from responsible supply chains. Because what we eat today can change our tomorrow. Because good food is a joy for the present and a choice for a better future.

Learn from some of the best! Work alongside talented professionals to contribute to challenging, exciting, and rewarding projects. Our 2024 Summer Internship Program provides real-world experience and an opportunity to build expertise and problem-solving capabilities.

https://www.barilla.com/en-us

Position Details

Intern - Brand Marketing
Internship
Full-time
Office/WFH
100% remote
11/27/2023
Northern Illinois
Northbrook, IL

We offer a unique perspective into the world of food manufacturing with a 10–12-week paid internship in our Brand Marketing team at our Corporate Americas HQ in Northbrook, IL. As a key player on the team, the Brand Marketing Intern will be exposed to several core competencies within the Market Research job function.

Key responsibilities include:

  • Strategic – Assess the strategic relevance of how to best reach our Amber target – ie what type of marketing programs to best reach Amber. Also what are potential out of box thinking ideas to reach Amber and through what channels? Deliver strategic reco for how to best reach Amber audience. 
  • Analytic – Look at ROI on various brand activations to identify what makes sense for the business. Help support launch of future innovation projects. 
  • Creative – Lead photoshoot for new product static ads, including recipe development and on-shoot management 
  • Sales Management – work on project with in collaboration with trade management – ie promotional collateral or potential brand activation 
  • Collaborate with key cross-functional partners including Market Research, Shopper Marketing, Packaging, Supply Chain, Finance, and Sales 
  • Manage agency and partnership relationships.

Qualified candidates will possess the following:

  • MBA student with a Marketing focus 
  • Passion for CPG Food marketing, especially natural foods 
  • Strong analytic ability, with desire to leverage data into insights for establishment of strategy 
  • Self starter, entrepreneurial spirit, good time management and open communication style 
  • Ability to manage timelines and lead cross functional peers 
  • Understanding of marketing concepts – including 4 P’s and basic marketing frameworks

Paid.


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