Internal Communications Specialist

Overview:

Responsible for planning, developing and directly managing Gift of Hope’s internal communications to ensure employee knowledge and engagement with organizational goals, business objectives, programs and initiatives. Develops effective relationships at all organizational levels to ensure alignment and integration of messaging, including with relevant external messaging when applicable. Implements effective strategies and content, and manages multiple internal platforms and communications to inform and engage all leadership and staff, advance strategic and business objectives, and contribute to a positive organizational culture.

Responsibilities:

The following essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation.

• Support Gift of Hope'smission, vision, and values; adhere to its policies and procedures in carrying out the responsibilities of this position
• Develop and maintain strong relationships with senior management and teams across the organization to develop and implement timely, sustainable and effective internal communications and guidance on an ongoing basis. Collaborate and work closely with Human Resources, senior leadership and employee committees to plan and implement internal communications that reinforce positive culture, build engagement, and instill the organization’s mission, vision, core values and performance attributes across the workforce. Identify and analyze needs, opportunities, feedback, metrics and best practices to plan, develop, implement and evaluate all activities.
• Independently conceptualize, research, synthesize, write, edit and produce ongoing internal executive and all-staff communications in print, digital and video/multimedia formats to engage, inspire and inform staff across the organization in all functions and service sites. Communications include business information, organizational changes and updates, employee benefits, strategic performance, operations performance, special events, employee development initiatives, emergency management, employee surveys and announcements. Develop, disseminate and update all communications on regular schedules, on an ongoing basis and as needed to ensure consistency, reliability and timeliness of organizational communications and information.
• Develop and manage internal communications platforms, processes, tactics and tools, including the employee intranet, internal e-newsletters, monthly all-staff meetings, all-staff emails, and digital signage.
• Develop and provide standards, guidance and support for all leadership, staff, departments, work groups and committees in contributing content, sharing information and utilizing internal communications platforms and processes. Review sanctioned internal newsletters and all-staff communications, ensuring adherence to organizational standards and processes.
• Coordinate with the entire Marketing & Communications team to ensure central repositories of photos, testimonials, videos, templates and materials approved for staff use are current and available/easily accessible by all Gift of Hope staff.
• Independently research, write and edit speaking points, letters, scripts, presentations and other staff-directed communications, discerning and reflecting the unique voice of each communicator and customizing for Gift of Hope’s employee population.
• Actively participate as Marketing & Communications liaison with internal employee committees including committees for Wellness, Charitable Giving and Common Ground to guide and facilitate internal communications that engage leadership and staff in these programs.
• Develop and maintain metrics, databases and tracking tools; monitor and analyze effectiveness of programs; analyze trends; provide regular reports and recommendation for ongoing enhancement.
• Maintain current knowledge of industry trends and stay up to date with professional and technical knowledge in marketing, communications and customer experience technologies and practice.
• Independently manage special projects as assigned.
• Assist other members of the Marketing & Communications team on communications initiatives as needed.
• Other duties as assigned.

Education and Training Required:

The following identifies the minimum education and training required to perform the essential functions of the job.

• Bachelor’s degree communications, public relations, journalism, marketing or related field or equivalent work experience

Experience and Skills Required:

The following indicates the minimum skills and experience required to perform the essential functions of the job.

• 5 – 10 years’ related experience in journalism, communications, public relations or marketing, including experience in internal communications platforms, software and analytics; healthcare experience preferred 
• Strong writing portfolio, including news and copywriting for multiple platforms and audiences, and demonstrated ability to efficiently create high-impact content 
• Demonstrated ability to independently and efficiently conceptualize, plan and lead effective communications including visual and multimedia content with measurable impact and results 
• Strong experience and applied knowledge of organizational voice and editorial style 

Adept with multiple communications platforms, software and analytics, as well as asset and content management; familiar with Wordpress or other content management systems (CMS)

• Knowledge and experience working with webinar/video conferencing technology and platforms 
• Ability to script, coach, film and edit video 
• Basic design/layout and photo editing skills; familiarity with Adobe Creative Suite strongly preferred 
• Strong critical thinking and ability to analyze, resolve problems and develop solutions 
• Ability to think strategically in program planning and development 
• Ability to build strong, collaborative relationships and work effectively with peers, teams, other departments, leadership and external partners to achieve organizational goals

Ability to communicate succinctly and persuasively in oral and written communications

• Ability to represent Gift of Hope in a professional manner 
• Ability to speak to motivate and inspire others

Physical Demands:

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Ability to function in a normal office environment 
• Ability to work outside of business hours, as needed