Internal Communications Specialist



Normandale is the largest community college in the Minnesota State Colleges and Universities system, annually serving almost 15,000 students from a diverse set of backgrounds, 42% of whom are students of color and nearly 25% are first-generation. We offer opportunities for individuals to grow, learn, and advance their careers while working for an organization that is committed to providing an inclusive and equitable space for students and employees to learn. We are passionately committed to achieving racial equity in student outcomes and in advancing cultural competency in the classroom and services provided.

Position Details

Internal Communications Specialist
Twin Cities Metro
Bloomington, MN


The Internal Communications Specialist leads the planning, development, and implementation of effective internal messaging to advance the college’s strategic goals. It is a highly collaborative position that provides counsel and expertise to college leadership and coordinates with key partners across the college to achieve consistent and complementary strategy and messaging.

Key responsibilities include development and implementation of a college-wide communications plan, and development and maintenance of policies, procedures, guidelines and goals that ensure factual, appropriate, and timely information. This position leads the creation, design, and distribution of content across various channels and modalities, including the intranet on SharePoint (Employee Exchange), email, print, and digital signage, and ensures the channels are optimized for effective delivery. This position also provides high level internal communications expertise to all departments of the college, helping them produce effective messaging that aligns with the college’s internal communications plan, and follows the college’s policies and procedures.

This position will actively advance the college’s strategic goals by supporting efforts to achieve equity in educational outcomes and supporting a culturally responsive and service-oriented culture, through individual and departmental efforts.

Applicants who submit a cover letter, resume, and portfolios are assured of full consideration.

Minimum Qualifications (expected to have to enter job):

  • Bachelor’s degree in communications or related field 
  • Three (3) years of professional experience in communications, including copywriting and editing.

Other Knowledge, Skills, and Abilities (KSA’s) (we will interview for):

  • Demonstrated ability to plan, develop, and implement effective communication strategies, and skill in designing effective communication materials using plan language standards and clear/concise messaging. 
  • Demonstrated commitment to enhancing diversity, equity, and inclusion through inclusive design and language. 
  • Proven ability to create effective communications materials and write articles for publication. 
  • Demonstrated creativity to develop concepts, stories, messages, ideas, campaigns, and other materials consistent with the college image. 
  • Strong technical skills in Microsoft Office 365 (SharePoint, Teams, Word, Excel). 
  • Proficiency with HTML, CSS, and content management systems. 
  • Solid understanding of and experience with project management principles. 

Preferred Qualifications (desired but not expected to have to enter job):

  • Experience using data and analysis to measure and evaluate communication efforts sufficient to identify areas for improvement and develop recommendations. 
  • Experience in communications for a high-volume, culturally responsive, and customer service-oriented educational institution or other non-profit. 
  • Experience leading, coordinating, and directing the work of vendors, consultants, contractors or other staff sufficient to ensure communication efforts are completed as planned. 
  • Ability to provide innovative, creative approaches to work.

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