Overview:
In collaboration with the Director of International Marketing, defines the overarching marketing strategy, in alignment with corporate guidelines, to drive measurable growth and Marketing Qualified leads (MQLs) within a specific health care setting for all related Joint Commission International products and services.
Responsibilities include helping to develop value propositions in coordination with Innovations and Brand and Communications, sales enablement content, multi-channel marketing plans that align to business targets, monitor annual budgets, develop key content and drawing actionable insights from campaign analytics to improve upon future marketing initiatives. With guidance, present and defend plans and/or budgets to leadership throughout the Enterprise.
Also collaborates with product owners and respective leadership in the development of the annual business plan and new product development initiatives including identification of, and research into potential new markets.