Junior Brand Strategist

BCV

BCV, now a RateGain Company, prides ourselves on being the hospitality industry’s premier provider of social media solutions. Not only are we the only partner with the capacity to monitor and engage the social space 24/7, we also capture and develop customized content, provide robust strategy services and reporting, manage content calendars, and help our clients drive ROI by converting followers into guests.

https://www.bcvsocial.com/

Position Details

Junior Brand Strategist
Job
Full-time
1/29/2020
Chicago Illinois
Chicago, IL

As a high-energy, outgoing person with a passion for social media and online communities, you are an active participant in social networks. You possess in-depth knowledge of social media and are adept at leveraging that knowledge/experience to communicate strategically on behalf of large consumer brands.

RESPONSIBILITIES:

  • Work in a multi-disciplinary team to plan and deliver social campaigns and account management for the client across 3-5 brands. 
  • Communicate directly with clients both verbally and in written messages as a key day-to-day contact. 
  • Develop monthly content calendars to align with client messaging objectives and brand aesthetics. 
  • Foster community engagement with our clients’ brands across social media platforms (Facebook, Twitter, YouTube, Instagram). 
  • Work closely with a creative production team to plan and develop nimble, visual content for client channels. 
  • Monitor clients’ social media channels, initiate conversations with and respond to community comments referencing established brand and community guidelines. 
  • Monitor broader digital conversation regarding the client and develop recommendations for clients as appropriate. 
  • Generate, collect and analyze metrics to identify trends and themes, optimize program strategy and content and prepare social media reports for clients. 
  • Keep abreast of social media marketing trends, research new channels and identify opportunities to connect the public with our clients’ brands and programs and share key insights/learnings with the team. 
  • Advise on targeted digital ad buys, execute and optimize Facebook ad and other digital ad campaigns.

REQUIREMENTS:

  • 1-2 years of work experience in social media or digital marketing with demonstrated success. 
  • Experience managing large social accounts including Facebook, Instagram, Twitter etc. 
  • Academic background in communication, marketing, or any related program. 
  • Excellent communication skills working directly with clients. 
  • Expert in the main social media tools and channels with a cutting-edge interest in new trends and releases. 
  • Proven success working in fast-paced, super-collaborative team environments and working with other partner agencies. 
  • Organized and able to handle multiple client projects at once.

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