Junior Traffic Specialist (Media)

Carmichael Lynch

About Us:

Carmichael Lynch was established in 1962, and we’ve been re-establishing ourselves every day since to deliver the Unfair Ideas that give our clients an unfair advantage. Because we believe that’s what this business requires: a fresh perspective, a new approach, and an interdependent group of people dedicated to taking on whatever new challenge or opportunity the day brings.

That’s why we bring a holistic approach to marketing, gathering together the best of all disciplines under one roof. We understand that today’s modern companies need a creative partner that works the way they do: fast, open, and collaboratively. Which, done correctly, is itself a little unfair.


Position Details

Junior Traffic Specialist (Media)
Twin Cities Metro
Minneapolis, MN

We are starting our search for an entry-level Junior Traffic Specialist in our Media department.

Areas of Focus:

  • Work under Senior Traffic Specialist to set up and monitor online campaigns, including back-end tracking. 
  • Work with media/account team to ensure traffic sheet is filled out properly. 
  • Perform QA for campaign creative pre and post launch, including checks for adherence to creative specs, internal quality standards, etc. 
  • Populate Campaign Manager 360 ad server with proper information (targeting info, click through URL, etc). 
  • Send Campaign Manager 360 tags to publisher for implementation. 
  • Implementation of retargeting pixels and 3rd party monitoring pixels where applicable. 
  • Work directly with publishers to ensure proper implementation of tags. 
  • Proactively monitor campaign delivery to ensure data integrity. 
  • Troubleshoot issues related to ad serving, reporting discrepancies, creative, etc. 
  • Serve as point of contact for publishers for all technical issues. 
  • Support analytics team with questions related to reporting and naming structure. 
  • Support ad operations manager in daily tasks.

What We Believe:

We believe that when the best of strategy and creativity come together, brands stand apart.

Our Hiring Philosophy:

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/


  • Strong organizational and analytical skills to help isolate problems as/before they arise. 
  • Strong attention to detail is key. 
  • Proficiency with Excel and media systems is a plus. 
  • Understanding the dynamics of 1st and 3rd party ad serving is a plus.

What’s In It for You:

  • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.) 
  • We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness) 
  • A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard. 
  • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 12-week maternity leave, 6-week parental leave, 20 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

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