Key Account Marketing Manager

Vive Marketing

Vive, LLC (www.vive4mfg.com) is a marketing agency located in the Historic Third Ward of Milwaukee. With a singular emphasis on manufacturers and an exclusive focus on plastic processors, plastic service providers and mold builders; this specific niche serves as a competitive advantage by knowing our  clients' business, the network of professionals, the process and vernacular within the plastics industry. Vive takes a strategic approach to learn about a company’s purpose for being in business. The team at Vive manages a tailored marketing plan developing: new logos, websites, content marketing, SEO/SERP, sales tools, advertising, video, trade show management social media, press releases and internal marketing.

http://www.marketingformanufacturers.com


Position Details

Key Account Marketing Manager
Job
Full-time
9/1/2021
Southeast Wisconsin
Milwaukee, WI

Vive is seeking a Key Account Marketing Manager to drive critical marketing strategies and tactics for multiple clients.

Essential Functions:

  • Manage multiple B2B client accounts with a professional, relatable and proactive attitude
  • Execute daily and weekly project updates in project management software to ensure projects are recorded and timelines are established
  • Support in the development and execution of marketing plans.
  • Facilitate timely and productive meetings to assure projects and priorities are communicated and executed on time
  • Consult with clients on business marketing issues and make actionable/insightful recommendations for new marketing tactics
  • Alongside with web partners, manage website development from cradle to grave. In alignment with Vive’s Client Relations Manager, recommend strategies and tactics to improve UX and boost website traffic via SEO, digital marketing, and AdWords
  • Collaborate with Vive’s graphic designer and creative partners to lead creative concepting, production, and rollout of client branding, advertising themes, sales support tools, tradeshow graphics, photography, videography, etc. Onsite management of media days when applicable
  • Manage industry publication relations and deliver ad buying opportunities to clients.
  • Lead ad copy writing alongside content team
  • Oversee the success and execution of clients’ social media strategies
  • Identify trends and insights to optimize digital platforms
  • Produce valuable and engaging content for websites, email marketing, blog, press releases, event communications, copywriting, etc.
  • Measure and report performance of marketing campaigns to communicate ROI to clients
  • Source and manage external, strategic marketing teams and vendors

Ideal Candidate Requirements:

  • Proven experience in creatively devising and leading brand platforms across multiple marketing channels
  • Understanding of website analytic tools 
  • A sense of aesthetics and ability to effectively write content
  • Ability to work independently and collaboratively with marketing professionals
  • Ability to manage multiple projects simultaneously
  • Detail oriented with great time management skills
  • Self-motivated; able to work without supervision
  • Good interpersonal skills and ability to work with diverse personalities

Compensation consummates with experience. Company benefits include group healthcare, short-term/long-term disability, life insurance, SIMPLE Ira, paid holidays and paid time off in a fun working culture focused on team.



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