Lead Brand Designer


About Us:

3M is science applied to life.

At 3M, we are in your cell phone. We are in your car. We are at your doctor’s office. You are never more than 10 feet from a 3M product.

3M helps make it possible for many other companies to do what they do.

At 3M, we produce a mind-bending 55,000 products. Our technology expertise started over 100 years ago with ceramics, turning minerals into sandpaper. This expertise has grown to span 46 technology platforms, with thousands of products and applications.

Our scientists are experts at combining our core technologies to invent a surprising range of products. Our people and our products reshape the way we live our lives every day.

From celebrating new ideas to uncovering fresh uses for tried and true products, 3M solves problems for people, for communities and customers around the world.


Position Details

Lead Brand Designer
Twin Cities Metro
Maplewood, MN

3M is driving creativity and design as a competitive platform for innovation and brand globally to enhance design-driven solutions for people and the world. We are looking for a Lead Brand Designer for our Construction and Home Improvements Division at the 3M Design Center, located in St. Paul, MN.

Does your curiosity inspire you to imagine tomorrow’s solutions to today’s problems? Do you ever wonder how collaborative creativity can enrich innovation and make progress possible? Or wonder if design can drive competitive advantage for business, while also having positive impact on the world? These are just a few of the questions we ask at 3M Design every day. Our diverse, global team not only includes design talent from multiple creative disciplines, but also achievement-oriented professionals who keep the engine going for strong operations to ensure our design organization is world class. We’re looking for creative explorers who are excited to be part of the very inspiring journey of design at an innovation company like 3M driven by curiosity.

The person hired for the position of Lead Brand Designer will collaborate with cross-functional teams including Marketing, Brand Communications, R&D and diverse Design disciplines within the Construction and Home Improvements Division on the creation of visual brand design guidelines, and their execution on packaging, products and other touch-points. The Lead Brand Designer will integrate brand design development into business strategies, identify and lead programs of strategic relevance to create brands that engage consumers and deliver a high-quality experience at the shelf.

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

Major Duties & Responsibilities:

Lead Brand Designer primary responsibilities include, but are not limited to:

  • Leads brand design programs from both a strategic and execution lens, while keeping designers, business stakeholders and agency partners aligned and engaged in the process from initial kick-off to final implementation. 
  • Leads the implementation of the brand strategy to create packaging, products and other touch-points that provide engaging customer experiences at the shelf/online. This includes the ability to develop artwork internally, or through agency partners. 
  • Develops strong relationships with cross-functional business and communications teams, providing creative direction including asset development (photos, etc.) that fit the brand standards and advance the brand strategy. 
  • Manages the design/artwork budget for the assigned brand(s) or business including forecasting and accurate monthly tracking of external spend. 
  • Translates research and insights into design strategies and recommendations to drive programs forward into a successful commercialization. 
  • Ensures adherence to brand design process, guidelines and methodologies – including the training of new team members on our brands and brand guidelines. 
  • Handles a variety of projects, working collaboratively with multiple business teams to align design goals to business goals and strategy across complex product portfolios. 
  • Acts as champion for design and our customers, driving human-centered solutions while considering the business value and feasibility of outcomes. 
  • Maintains a high level of design-related knowledge of current trends, methods and has ability to develop and share tools and frameworks with global colleagues. 
  • Pushes boundaries through thought leadership with existing design research tools and methods, by exploring future trends in the industry, technologies, socio-economic and demographic opportunities that will have impact on the Industrial Business Group business structure and opportunities. 
  • May be assigned leadership responsibilities for tasks and/or people on an organizational basis 
  • Coaches and mentors other design team members, using collaboration and creative critiques to elevate the quality of design for our group.

Basic Qualifications:

  • Bachelor’s degree or higher (Completed and verified prior to start) from an accredited institution in design, graphic design or design strategy 
  • Minimum of five (5) combined years of relevant work experience in brand and/or design-related roles in a private, public, government or military environment

Preferred Qualifications:

  • M.S. in design, design strategy, graphic design or a related field or equivalent practical experiences
  • 7-9 years of experience with identifying and tackling business challenges, bringing design-driven solutions to market. 
  • Proven record of using research to answer business strategy questions and needs.
  • Strong story-telling and presentation skills and a passion for creative expression.

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