What you will do:
Create content that motivates, inspires, educates, informs, sells, and simplifies information across a wide variety of digital platforms and offline mediums – with a focus on visual design.
Lead and support unified design direction for product rollouts utilizing an established creative process; seek to improve process by making recommendations for continuous improvement when needed.
Provide consistent art direction of photography and video, both product-only and product-lifestyle images, through planning and managing photo and video shoots, with a primary emphasis on still photography.
Partner with Creative Team members, colleagues and vendors to:
- Maintain and elevate visual design standards across the fireplace business.
- Develop unifying campaign thematic concepts in partnership with Copywriter and Creative Director – and present those ideas to company stakeholders.
- Develop and maintainthe library of product photography assets.
- Provide direction to team Production Designer and design contractors.
Support the Creative Director in guiding, maintaining, and documenting creative, operational, and brand standards, process and procedures.
Influence decision making and guide peers, as it relates to impact on the company and within the industry through the production of online/offline content.