Lead, Social Media Strategist

Create Your Way! Join the Andis family in this newly created role as the Lead Social Media Content creator, you will be responsible for leading our online presence by driving demand through content and campaigns. This position will develop and implement strategies for all target markets-including barbers & stylists, pet grooming, and at-home consumers- by utilizing social media platforms to strengthen brand identity and demand for products. 

• Develop and drive the implementation of a monthly content calendar that aligns with product and brand activities.
• Partner with 3rd-party content creators to create content that resonates with key professional audiences.
• Collaborate with external agencies to ensure cohesive and impactful campaign and creative execution.
• Lead the creation of content for different social media platforms and monitor audience activity to look for ways to improve content for future social media campaigns.
• Manage ads creation and scheduling on social platforms as needed. Responsible for interacting with our social media audiences on various platforms to build a strong following and makes suggestions for content optimization.
• Research the latest platforms and trends and use them to actively promote our brand with a focus on driving engagement and impacting the bottom line.
• Identify relevant collaboration opportunities/gifting.
• Partner with the marketing team to identify ways to leverage social platforms to promote educational and brand events.
• Utilize analytics tools to track, measure, and report on the performance of social media channels.
• Monitor social media interactions with a goal of increasing brand awareness, and track/analyze various social media metrics to report on to senior management.
• Review data before, during, and after social media campaigns and make recommendations for improving social media growth.
• Monitoring traffic on social media platforms, and analyze user engagement.

• Bachelor's degree in Marketing, Communications, or a related field with a minimum of 6 years of social media marketing experience, with a track record of successful campaigns on major social media platforms include TikTok, Meta, YouTube and more. 
• In-depth knowledge of various social media platforms, their audiences, and algorithms. 
• Must be proficient in Microsoft suite and basic video/image editing software. Experience in managing influencer team and the pipeline of content they create. 
• Must be able to travel (30%) to industry events and brand activations. 
• Self-starter/motivated/entrepreneurial with proven ability to multi-task in a fast-paced corporate environment. 

Note: This position is located in Racine, WI and must be within a commutable distance of our facility to make regular trips to the office.

Who is Andis Company?

Since 1922, Andis has been at the center of haircutting style, developing the tools that professionals and at-home users demand. With market shares in professional barber and beauty, retail, hospitality and animal grooming, Andis designs and manufactures the majority of our products in our Racine facility. After more than 100 years, no brand knows personal cutting, trimming and styling better than Andis.

Why join the Andis team? 

Family-Owned: A fourth generation family-owned business with family values providing growth to all of our associates. 

Culture: Be a part of our culture where everyone is part of the solution. Our associates are fully engaged to continuously strive for new levels of achievement and business success.

Total Rewards: Excellent Time Off Benefits, Comprehensive Insurance Package, Summer Hours, 401k w/ Company Match, Profit Sharing, Product Discounts, Tuition Reimbursement, Free Wellness Program, Free Parking and much more!

Team: Partner with a top notch team that is dedicated to producing quality tools to make people (and animals, too) look their very best!

Location: Conveniently located minutes off of the interstate and within walking distance from the Amtrak station.