Leader of Brand Storytelling and Content Vision

Sleep Number Corporation

About Us:

At Sleep Number, we are forging a new sleep technology category that is all about wellness. Our life-changing smart beds are delivering proven quality sleep. We’ve improved 13+ million lives to date and we are just getting started.


Position Details

Leader of Brand Storytelling and Content Vision
Twin Cities Metro
Minneapolis, MN

Position Purpose:

Responsible for the editorial and content vision of Sleep Number bringing to life our mission, vision, and purpose. We are looking for an Editorial/Content visionary to lead the curated development and publication of digital content across Sleep Number platforms as well as external partners. This leader will partner closely with media, creative and planning teams to help manage workflow for our producers/editors, creative team and content planning. This role will be tasked with developing innovative, 360-degree ideas for content that meets the objectives of our content needs while staying true to our ownable and unique brand voice. The ideal candidate is a leader with extensive expertise in branded digital video and editorial storytelling.

This individual plays a central role in developing and guiding the vision of our content strategy. In many cases, the role operates as the leader that will guiding the themes and long-term planning of our editorial calendar, developing new ways of engaging with our audiences and manages and mentors a team of internal and external content creators.

Primary Responsibilities:

  • Ideate creative concepts and campaigns through the lens of the brand into breakthrough content 
  • Utilize deep, existing relationships with agencies and partnerships to drive ideation, curation, creation and publishing 
  • Facilitate strategic content plan, creative conversations and work collaboratively with internal stakeholders to develop and refine pitches for relevant content 
  • Negotiate complex content partnership deals with the ability to navigate internal alignment and expectations 
  • Leverage extensive people and project management experience to manage workflow as well as creative and professional development of your team that you will build 
  • Hire a team of content producers to develop article, infographics, videos, interactive assets. Audio, social or something entirely new, and ensure quality and consistency across their work 
  • Work collaboratively with the broader marketing organization to ensure cross-function operational excellence

Position Requirements:

  • Bachelor's degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus. 
  • 10+ years’ experience in multichannel content creation, 6+ years leading this work 
  • Audience development and subscription strategies experience a plus. 
  • Proven editorial skills. 
  • Captivating writer with brand advancement knowledge 
  • The ability to lead and inspire teams of creative personnel and content creators to achieve company's stated goals 
  • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics 
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it 
  • A passion for new technology tools and usage of those tools 
  • Clear articulation of the business goal behind the creation of a piece (or series) of content.
  • Leadership skills required to define and manage a set of goals involving diverse contributors and content types 
  • Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns 
  • Incredible influence and collaboration skills 
  • Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc. 
  • Fluency in web analytics tools 
  • Experience creating a resource or library of content 
  • Comfortable with acting as the company's spokesperson and advocate via media appearances, interviews, etc.

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