Lifecycle Marketing Manager

AT A GLANCE:

RVO Health is looking for a Manager of Lifecycle Marketing to help drive our mission of health and well-being for everyone. This key position will focus on spearheading lifecycle marketing initiatives for the Wellos product. The ideal candidate should possess expertise in marketing automation while also demonstrating a keen willingness to develop high-performing marketing strategies. Responsibilities will include spearheading and implementing a diverse range of lifecycle marketing campaigns, emphasizing measurability and alignment with our core KPIs. In addition, this individual will collaborate closely with product strategy teams to pinpoint lifecycle marketing requirements and areas for enhancement in order to optimize business outcomes. This position will be strategic and creative, with a strong emphasis on marketing operations to ensure seamless execution and optimal performance. This position demands a proactive self-starter with a natural inclination toward taking initiative.

This role will ensure our communications and experiences are optimized, consumer-first, measurable, and effective. They will drive innovation by exploring new strategies that could help us deliver better experiences more efficiently. The role will act as a strategic partner and collaborate with cross-functional teams to define, build, and execute customer journeys, automation, and testing plans, identifying technical and data requirements for implementation and ongoing measurement and optimization. This is an exciting and high-visibility role within a fast-paced start-up environment.

Where You'll Be:

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Address: 11000 Optum Cir Eden Prairie, MN 55344

What You’ll Do:

• This position will collaborate closely with the Wellos organization and fellow members of the lifecycle marketing team on Wellos initiatives, focusing on executing projects in alignment with the Wellos lifecycle lead
• Collaborate with cross-functional teams and the Wellos lifecycle lead to ensure a seamless customer experience across all touchpoints
• Collaborate closely with the creative team to conceptualize, develop, and optimize engaging visual email, push, and SMS assets that align with the lifecycle campaign strategy and best practices
• Identify technical and data requirements for implementation, as well as ongoing measurement and optimization to enhance communications and experiences
• Create and refine personalized customer journeys using segmentation and behavioral insights to drive meaningful interactions, including developing and implementing targeted communication strategies for different stages of the customer lifecycle to foster loyalty and enhance customer engagement
• Establish a comprehensive reporting framework to capture marketing impact on product and business KPIs. Continuously monitor and evaluate the effectiveness of lifecycle marketing initiatives for ongoing enhancements and optimizations.
• Analyze customer data and behavior to identify opportunities for optimizing lifecycle marketing campaigns
• Leverage expertise in Iterable to design, implement, and optimize automation workflows for channels like email, mobile push, and SMS.
• Utilize Iterable functionalities to manage lists, segmentation, email scheduling, and journey creation with decision splits and assets.

What We’re Looking For:

• Independent, action-driven, self-starter who can work independently and creatively solve problems
• BS/BA degree in Marketing, Communications, Business, or relevant experience.
• Knowledge of standard methodologies for core digital channels and marketing, including email, website, mobile, social media, SEO, SEM, display, and native advertising.
• Marketing automation experience – can build journeys, automation, data management, scheduling, lists, HTML, and reporting with engagement and conversion metrics.
• Experience with digital tracking to prove the effectiveness of marketing campaigns. Google Analytics, Adobe Analytics, Tableau, Amplitude, Looker, Databricks, and Domo experience a plus.
• 3+ years in marketing/communications, marketing operations, or a similar role.
• 3+ years working directly with workflow technology, creative technology, or similar.
• Experience with A/B test strategies, multivariate test strategies, and test planning.
• Strong analytical, project management, and problem-solving skills.
• Excellent communication, interpersonal, and organizational abilities.
• Creative thinker with a strategic mindset and attention to detail.