The Individual Investor business unit at Morningstar creates great products that help individual investors meet their financial goals. Our ambition is to be a trusted, lifelong partner to individual investors, helping them confidently accomplish their investing jobs. We serve investors directly through our branded experiences focusing on utility, speed, delight and differentiation. These investors actively monitor their investment portfolios, and they research markets and new investments. Additionally, they seek the empowerment and investment independence that Morningstar provides for them, and they find investing enjoyable.