Local Media Consultant

Madison Media Partners

At Madison Media Partners, we live at the crossroads of media strategy, audience insight and storytelling. That means our clients get more than an agency; they get a business intelligence partner they can trust to keep client-results front and center of every decision we make. Our family of brand names (Wisconsin State Journal, The Capital Times, Madison.com, Wiscnews.com, and other regional publications) combines with a robust, modern product stack to create an unparalleled combination of national scale and local precision. Our unfair advantage? Unlike any other agency, we create content and curate conversations with hundreds of thousands of people every day through our news and information brands. We look forward to connecting!

http://madisonmediapartners.com

Position Details

Local Media Consultant
Job
Full-time
9/14/2022
Southwest Wisconsin
Madison, WI

Madison Media Partners is on the search for a driven and dynamic Local Media Consultant. We work hard to serve our clients. We constantly learn to stay current. We celebrate the hell out of wins.

This isn't the role for everybody, but it's ideal for someone who doesn't intimidate easily. Someone who understands that business development is about connecting people to ideas, and ideas to results. Someone who can act autonomously when needed but can be the dream team player when called to do so. Someone who knows that leadership is about action, not titles.

The Local Media Consultant drives digital-first multi-media account growth for large local accounts. Following the sales process; they identify qualified prospects, listen deeply to understand their needs and then act as their client’s voice in crafting customized solutions to meet client needs. Local Media Consultants understand our solutions, particularly digital & direct marketing, and partner with experts to provide ROI for customers.

PRIMARY FUNCTIONS AND DUTIES:

  • Partner with sales leader to identify new business opportunities by segment; design approaches to target and penetrate desired audience and provide optimal return on investment.
  • Partner with sales leader to identify inactive business and develop strategies to reactivate.
  • Conduct deep-dive Client Impact Assessments, utilizing pre-call research.
  • Use in-house platforms to develop results-based solutions. Present and close those solutions with the help of well-crafted media proposals.
  • Fully understand client expectations, and work with client success team and other internal stakeholders to ensure client goals/expectations are met.
  • Upsell existing customers based on need and opportunity.
  • Make recommendations to the campaign based on client CNA and desired outcomes.

✓High level of accountability to sales metrics + performance and adoption expectations in our sales platforms.

✓Self-discipline to maintain outbound call cadence and meet sales goals.

✓Ability to communicate persuasively with internal and external stakeholders.

✓Results-oriented mindset.

✓ Problem-solving and critical thinking abilities.

✓High level of analytical skills and attention to detail.

Competitive base salary + uncapped commission. Strong benefits package including unlimited PTO.


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