Manager - Content Development - Organic Growth

The Kraft Heinz Company

About Us:

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Details

Manager - Content Development - Organic Growth
Chicago Illinois
Chicago, IL

Primary Responsibilities/Accountabilities:

  • Holds end-to-end organic-growth responsibility for customers under responsibility. Leverages content intelligence - customer partnerships and digital shelf tools to establish and lead the execution of processes to drive Organic Product Placement - Sales - Market Share and Content Accuracy for customers under responsibility.
  • Ensures agile - flawless execution of all activities required to guarantee optimal organic-growth for customers under responsibility - including content development - syndication and search engine optimization. Partners with sales teams to ensure all activities are executed in a timely manner - for real-time attainment of opportunities identified.
  • Proactively identifies opportunities for test & learns to further understand organic growth opportunities within customers under responsibility - and leads their execution through to completion. Analyses results - derives key learnings and establishes process for learning adoption and continuous improvement.
  • Partners closely with Business Insights & Analytics - Sales and Media to align on business opportunities - execution and measurement plans.
  • Partners with Content Development Analysts - Content Technology Manager - agencies and customer teams to ensure plans are executed successfully.
  • Reports on digital shelf performance and strategic initiatives for retailers under responsibility as required. Share learnings and strategic initiatives with leadership quarterly.
  • Bachelor’s Degree in Business - Marketing or similar. 
  • Demonstrated thought leadership in eCommerce marketing. 
  • 3-5 years of experience in eCommerce Marketing - Sales or similar role. 
  • CPG experience preferred but not required. 
  • Experience with PIM - DAM and Digital Shelf Analytics tools is a plus. 
  • Proficiency in Microsoft Office tools like PowerPoint and Excel. 
  • Strong communication skills with ability to collaborate across many cross-functional teams.
  • Leadership skills to complete problem-solving tasks and make decisions autonomously.
  • Ability to think strategically about information that will help stakeholders understand opportunities and impact on the business. 
  • Ability to inform/influence customer JBPs. 
  • Strong analytical skills - able to pinpoint opportunities based off performance indicators.
  • Ability to leverage insights for continuous process improvement. 
  • Ability to take ownership of your business and lead. 
  • Multi-tasker who can manage projects across multiple categories at once. 
  • Naturally inquisitive - highly driven - and very self-sufficient.

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