Manager, Copywriting

RBC

Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.

https://us.rbcwealthmanagement.com/minneapolis/


Position Details

Manager, Copywriting
Job
Full-time
Office/WFH
100% remote
8/13/2025
Twin Cities Metro
Minneapolis, MN

What is the opportunity?

As a Manager of Copywriting, you’ll help inspire and elevate a team of writers to bring our brand to life across every touchpoint. You will blend high-level vision with hands-on execution—defining the tone, messaging, and storytelling that resonates with our audiences while ensuring consistency, clarity, and impact across digital, product, and marketing experiences

As part of our fast-paced, growing marketing organization our ideal candidate will be energetic, a self-starter, and possess a detailed focus that will support the marketing organization. This person will create and design standards and procedures for team, act as an advisor to their copywriting team regarding projects, tasks and operations and partner with many cross-functional teams to define and/or improve content processes and systems.

What will you do?

  • Manage, mentor, and guide a team of copywriters, providing feedback, setting performance goals, and fostering a collaborative environment.
  • Develop and implement creative content strategies, ensuring all copy is engaging, on-brand, and aligned with marketing objectives.
  • Oversee multiple projects simultaneously, ensuring timely delivery and adherence to budgets.
  • Work closely with marketing, design, and other teams to ensure a cohesive brand message across all channels.
  • Maintain and evolve the brand voice and messaging guidelines, ensuring consistency across all content.
  • Monitor the performance of copy, identify areas for improvement, and optimize content for better results.
  • Responsible for strategic direction and editorial decisions for marketing produced internal & external newsletters
  • Interprets writing requests and customers' needs into concrete content for an advertising product; provides support in editorial and copywriting procedures.
  • Reviews, proofreads, and edits the content of marketing deliverables to ensure accurate and relevant information is delivered on time.

What do you need to succeed?

Must-have

  • 1-3 years supervisory experience
  • 10+ years as a copywriter or content specialist
  • Bachelor or master’s degree in marketing, Journalism or relevant field
  • Hold or willing to hold the following licenses: series 7, 9 and 10
  • Proven experience in developing copy for various platforms, including websites, social media, email campaigns and advertising.

Nice-to-have

  • Experience in Adobe Workfront
  • Familiarity with the financial industry and or the ultra-high net worth space
  • Experience writing for social media, email marketing and other digital platforms


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