Manager, Corporate Public Relations

As a member of Kohl’s public relations leadership team, the corporate public relations manager is responsible for the development and implementation of holistic, integrated and measurable public relations and external communications strategies that support company business objectives and reach key external stakeholders including national, regional and trade digital, print and broadcast business media.

PUBLIC RELATIONS STRATEGY AND COUNSEL:

• Develops strategic public relations and external communications plans that support key business initiatives and corporate reputation programs. 
• Implements public relations and external communications campaigns, including the development of strategic communications materials (press releases, Q&As, talking points, media training, corporate web articles, social media posts, etc.); national, regional and trade media relations; and other applicable public relations efforts. 
• Works in partnership across the broader Kohl’s communications team and Kohl’s marketing team to align public relations strategies that support Kohl's business objectives through holistic communications and marketing initiatives. 
• Collaborates with cross-functional partners across the organization to deliver business communications strategies and provide public relations counsel for areas of business including but not limited to legal, finance, human resources, government affairs, real estate, stores, technology, e-commerce, logistics, marketing, merchandising, product development and corporate social responsibility. 

PROGRAM MANAGEMENT:

• Leads the development and implementation of public relations and communications strategies, moving with speed and agility, to manage and evolve the Public Relations team’s efforts 
• Builds and manages relationships with key internal stakeholders to ask questions, make connections, identify business stories and advocate for best-in-class public relations and communications practices 
• Builds and manages relationships with external stakeholders to identify external storytelling opportunities increase awareness and understanding of Kohl’s company initiatives and points of differentiation 
• Partners with external agencies and service providers on public relations efforts to support overarching goals 
• Delivers recaps to assess progress against goals, outlining measurable results and key insights for short-term and long-term public relations efforts 

MEDIA AND INFLUENCER RELATIONS:

• Identifies and creates timely, relevant external storytelling opportunities that resonate with business media 
• Develops strong national, regional and trade business media contacts in new and existing Kohl's markets to drive positive press coverage for Kohl's 
• Creates strategic messaging, media training and public relations counsel to Kohl's executives in preparation for interviews and events with media and influencers 
• Monitors and reports press coverage, including competitive trends and insights, to inform and evolve corporate public relations strategies

REQUIRED:

• 8+ years of experience in public relations and/or external corporate communications, with experience working as part of an in-house corporate public relations team for a large public company and / or retailer 
• Proven experience with public relations strategy development, implementation and demonstration of results 
• Superior written, verbal and interpersonal communications skills. Must be adept at creating clear, succinct written materials quickly 
• Media relations expertise across national, regional and trade print, broadcast and digital media relations experience 
• Ability to manage numerous external communications programs involving many components in a fast-paced, deadline-driven environment. Must excel at setting and meeting individual timelines and milestones 
• Prior experience managing direct reports and/or managing working teams

PREFERRED:

• Experience working as part of an in-house corporate public relations team for a large public company and/or retailer 
• Experience working with senior executives to develop and implement strategic external communications initiatives 
• Experience with strategies pertaining to various corporate reputation programs such as executive speakers’ bureaus, influencer programs, editorial content development for corporate website and digital newsletters, corporate social media, corporate awards and rankings, reputational research welcome