Manager, Creative - Social

The Creative Manager – Social brings extensive experience across creative disciplines, with a strong focus on social media and a specialization in creating video content that fuels a brand's social content mix. Leading a team of social content creators, this role provides creative direction, consultation, and oversight of social-first content that strengthens the Thrivent brand and drives business goals. Balancing strategy and creativity, the Manager ensures all social content aligns with Thrivent’s brand, social strategy, voice, and objectives. This role is instrumental in evolving Thrivent’s creative in social, maintaining deep expertise in the brand’s identity, and ensuring its consistent and impactful execution across all active social channels.

DUTIES & RESPONSIBILITIES: 

• Lead, inspire, and develop a high-performing team of social content creators to bring bold, innovative ideas to life. 
• Guide the team in delivering effective presentations of creative concepts and work, ensuring they are well-researched and tailored to the audience. 
• Collaborate with Thrivent’s brand and social strategy teams to define and evolve the creative vision for social media content, maintaining alignment with brand strategy. 
• Work closely with social strategists and creatives to translate briefs into visually compelling, high-impact video content across platforms. Use briefs as a key tool to evaluate work.
• Ensure brand consistency in style, tone, and messaging across all social media assets
• Stay ahead of social trends, platform updates, social-first video production techniques, and emerging technologies to drive innovation in creative development. 
• Use data-driven insights to optimize creative content for engagement, shareability, and performance. 
• Recruits, develops, and sustains a high-performing team while promoting a culture of shared accountability, operational excellence, and partnership across the organization. 
• Models Thrivent’s leadership competencies – Model the Way, Rally the Team, and Deliver Outcomes.  
• Supports and/or develops an environment in which Thrivent employees and colleagues are focused on continuous improvement, exceptional employee engagement, and an unwavering commitment to our clients. Shapes and/or supports a culture that represents the Thrivent purpose, promise and values, ensuring that Thrivent’s trust and reputation remain strong with its clients.

QUALIFICATIONS & SKILLS:

Required: 

• Bachelor’s degree in communications, journalism, marketing, design or related field or equivalent work experience.
• 6+ years corporate communications, journalism, marketing or creative department/agency experience.
• Thorough knowledge of the creative development process specific to social content creation.
• Experience in creative team leadership.
• Experience working in a corporation with an internal creative team.
• Has attended photoshoots, video shoots, directed social content creation, etc.