Manager, Data Intelligence

What we need:

We have a great opportunity for a Manager, Data Intelligence to join and lead a team responsible for campaign operations, reporting and analytics.

What you’ll do:

• Assess business, data and technical needs for marketing campaigns and promotions 
• Assist client and account team with campaign planning, identification of analytical needs, and strategic planning processes
• Develop information to support pre- and post-campaign business cases 
• Understand business rules and document technique and data briefs 
• Collect and document selection criteria and business rules for new marketing campaigns and promotions 
• Design and execute campaign processes to create data outputs supporting personalized marketing interactions
• Execute database marketing campaigns with accuracy 
• Leverage understanding of the client's customer data and technology 
• Lead test design, and generate test/sample data in support of formalized testing 
• Manage team and resource planning; lead and mentor other team members 
• Manage multiple projects and deliverables 
• Perform customer profiling and data mining using analytical tools to extract information and provide key business insights and findings from customer data 
• Support peers with code peer reviews and queries to audit campaigns and analysis and provide data to support email testing 
• Produce communications about database marketing for technical and non-technical audiences 
• Work with Account Services, Business Analysts, Quality Assurance, Front-End Development, Application Development and Creative teams to provide a diverse set of data services 
• Work with email service providers to stage data for campaign execution

What you’ll bring:

• Bachelor's degree in relevant field of study required, plus 6+ years of relevant experience OR Master's degree in relevant field of study, plus 4+ years of relevant experience 
• Multiple years of deep data and client-facing experience required 
• Advanced SQL knowledge and multiple years of experience utilizing it 
• Some experience with Python and data modeling 
• Demonstrated ability to manage a team and/or coach and mentor other team members 
• Demonstrated ability to gain trust of other team members and across internal and/or client boundaries 
• Capability to develop in response to client and internal needs and constructive feedback 
• Ability to work and handle projects independently 
• Soft skills necessary to succeed: attention to detail, agility in fast-paced environment, process oriented, open to feedback and change, self-improvement

Competencies you’ll demonstrate:

• Agency Citizenship 
• Building a Successful Team 
• Building Trust 
• Coaching 
• Continuous Improvement (Campaign Operations-focused roles) 
• Delegating Responsibility 
• Developing Others 
• Leadership Disposition 
• Strategic Decision Making 
• Technical / Professional Skills

You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities. Your confidential inquiry is encouraged.