Develops and executes digital initiatives that align with overall business objectives and strategies. Brings recommendations forward to drive demand generation, lead capture and site integration and optimization. Elevates digital performance through SEO, tagging and system integration strategies. Represents marketing in technical design, implementation and sustainment processes and protocols. This is a key position in supporting the brand’s digital commerce transformation. to deliver results that enhance Mercury’s leadership within its competitive arena. The ability to listen and learn, apply empathy in development of insights, and collaboratively drive action will be keys to successful fulfillment of the requirements of this role.