Manager, Digital Experience

Metropolitan Council


We are the Metropolitan Council, the regional government for the seven-county Twin Cities metropolitan area. We plan 30 years ahead for the future of the metropolitan area and provide regional transportation, wastewater, and housing services. More information about us on our website.

We are committed to supporting a diverse workforce that reflects the communities we serve.

Communications provide writing, editing, graphic design, and video production services; facilitates relations with a wide range of news media; provides information content, design, and organizational framework for the Metropolitan Council’s public-facing website; and maintains an ongoing presence on social media.

How your work would contribute to our organization and the Twin Cities region:

The Digital Experience Manager is a member of the Met Council Communication’s leadership team, responsible for optimizing the organization’s website for traffic, usability, and customer experience.

This position is eligible for a hybrid telework arrangement. The candidate's telework location must be in Minnesota or Wisconsin.

Position Details

Manager, Digital Experience
Twin Cities Metro
St. Paul, MN

What you would do in this job:

Digital Experience Management & Leadership

  • Manage, direct, and coordinate the work of the agency's website and social media channels. 
  • Supervise the specialists responsible for content creation and management. 
  • Direct the public website redesign, in coordination with an internal steering committee and external vendor(s). 
  • Supervise social media specialist and web specialist. 
  • Participate in the department's team leader meetings. 
  • Serve as the team’s accessibility expert for digital documents (Microsoft Word, PowerPoint, and PDF). 
  • Participate in MNIT’s monthly accessibility coordinators meeting. 
  • Intranet (MetNet) oversight.


  • Play an active role in developing concepts, design, and execution of visual elements of communications material, including web, social media, e-newsletter, print, presentation, video, and other digital and visual media platforms, in coordination with the communications team’s consultants. 
  • Oversight of implementation of strategy created by the consultant team. 
  • Work with communications team leaders, particularly the digital experience consultant, to produce the overall strategy and topical or timely campaigns. 
  • Ideate and influence digital strategy across the organization, helping to find ways to utilize and extend web-based communication tools. 
  • Create plans to carry out the campaigns across all our digital channels for the best customer experience possible for Met Council audiences.


  • Perform quality control for web and social media content updates, including accessibility checks, SEO, image formats, and content best practices. 
  • Analyze statistics about how our digital communications services (including websites, social media, video, intranet) are used by the public. 
  • Recommend potential changes and improvements. 
  • Ensure ongoing digital evaluation and improvement, maintenance, and planning to support branding and content strategy. 
  • Work with social media and web specialists to compile regular reports on analytics, accessibility scores, comments, engagement, etc.


  • Ensure ongoing digital evaluation and improvement, maintenance, and planning. 
  • Create documentation and train staff on web and social media creation and management. 
  • Create a web content review and retention schedule.

Project Management

  • Manage the organization’s web domains. (Literal management may eventually be IS responsibility; strategy of which domains to purchase and keep should remain with Communications.) 
  • Manage, including QR codes. 
  • Manage search results “place info” in Google, Bing, etc.

What education and experience are required for this job (minimum qualifications):


Any of the following combinations of experience and completed education (degree field of study in communications, marketing, data analysis, customer service, digital marketing, website development, computer science, and information systems):

  • High school diploma/GED with nine (9) years of experience. 
  • Experience must include at least two (2) years of supervisory experience. 
  • Associate degree with seven (7) years of experience. Experience must include at least two (2) years of supervisory experience. 
  • Bachelor's degree or higher with at least five (5) years of experience. Experience must include at least two (2) years of supervisory experience.

Desired Qualifications:

  • Experience working with diverse populations of internal and external customers. 
  • Bachelor's degree or higher with at least five (5) years of experience. 
  • Project management experience. 
  • Web development experience. 
  • CMS Vendor expertise.

Knowledge, Skills, and Abilities:

  • Knowledge of digital application and content management systems 
  • Knowledge of digital design technologies/tools including HTMSM CSS, etc. 
  • Knowledge of digital experience best practices and web integration applications 
  • Skilled in using Google Suite (including Gmail, drive, and Docs), CMS management experience, and web research required. 
  • Drupal experience preferred. 
  • Ability to adapt to and use changing technology. 
  • Skilled in search planning & implementation. 
  • Skilled in written and oral communications. 
  • Skilled in social media platforms. 
  • Skilled in Search Engine Optimization analysis. 
  • Skilled in digital analytics. 
  • Skilled in analytics and problem-solving. 
  • Ability to set priorities in a fast-paced setting and handle multi-tasking well. 
  • Ability to accept sensitive/confidential information/situations and to facilitate initial handling/processing in a timely manner. 
  • Able to communicate with individuals at all levels of the organization. 
  • Ability to implement coding changes. 
  • Ability to work on multiple projects concurrently.

What you can expect from us:

  • We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area. 
  • We encourage our employees to develop their skills through on-site training and tuition reimbursement. 
  • We provide a competitive salary, excellent benefits, and a good work/life balance.

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