Manager, Digital Experience

What you would do in this job:

Digital Experience Management & Leadership

• Manage, direct, and coordinate the work of the agency's website and social media channels. 
• Supervise the specialists responsible for content creation and management. 
• Direct the public website redesign, in coordination with an internal steering committee and external vendor(s). 
• Supervise social media specialist and web specialist. 
• Participate in the department's team leader meetings. 
• Serve as the team’s accessibility expert for digital documents (Microsoft Word, PowerPoint, and PDF). 
• Participate in MNIT’s monthly accessibility coordinators meeting. 
• Intranet (MetNet) oversight.

Strategy

• Play an active role in developing concepts, design, and execution of visual elements of communications material, including web, social media, e-newsletter, print, presentation, video, and other digital and visual media platforms, in coordination with the communications team’s consultants. 
• Oversight of implementation of strategy created by the consultant team. 
• Work with communications team leaders, particularly the digital experience consultant, to produce the overall strategy and topical or timely campaigns. 
• Ideate and influence digital strategy across the organization, helping to find ways to utilize and extend web-based communication tools. 
• Create plans to carry out the campaigns across all our digital channels for the best customer experience possible for Met Council audiences.

Analytics

• Perform quality control for web and social media content updates, including accessibility checks, SEO, image formats, and content best practices. 
• Analyze statistics about how our digital communications services (including websites, social media, video, intranet) are used by the public. 
• Recommend potential changes and improvements. 
• Ensure ongoing digital evaluation and improvement, maintenance, and planning to support branding and content strategy. 
• Work with social media and web specialists to compile regular reports on analytics, accessibility scores, comments, engagement, etc.

Production

• Ensure ongoing digital evaluation and improvement, maintenance, and planning. 
• Create documentation and train staff on web and social media creation and management. 
• Create a web content review and retention schedule.

Project Management

• Manage the organization’s web domains. (Literal management may eventually be IS responsibility; strategy of which domains to purchase and keep should remain with Communications.) 
• Manage bit.ly, including QR codes. 
• Manage search results “place info” in Google, Bing, etc.

What education and experience are required for this job (minimum qualifications):

Education/Experience:

Any of the following combinations of experience and completed education (degree field of study in communications, marketing, data analysis, customer service, digital marketing, website development, computer science, and information systems):

• High school diploma/GED with nine (9) years of experience. 
• Experience must include at least two (2) years of supervisory experience. 
• Associate degree with seven (7) years of experience. Experience must include at least two (2) years of supervisory experience. 
• Bachelor's degree or higher with at least five (5) years of experience. Experience must include at least two (2) years of supervisory experience.

Desired Qualifications:

• Experience working with diverse populations of internal and external customers. 
• Bachelor's degree or higher with at least five (5) years of experience. 
• Project management experience. 
• Web development experience. 
• CMS Vendor expertise.

Knowledge, Skills, and Abilities:

• Knowledge of digital application and content management systems 
• Knowledge of digital design technologies/tools including HTMSM CSS, etc. 
• Knowledge of digital experience best practices and web integration applications 
• Skilled in using Google Suite (including Gmail, drive, and Docs), CMS management experience, and web research required. 
• Drupal experience preferred. 
• Ability to adapt to and use changing technology. 
• Skilled in search planning & implementation. 
• Skilled in written and oral communications. 
• Skilled in social media platforms. 
• Skilled in Search Engine Optimization analysis. 
• Skilled in digital analytics. 
• Skilled in analytics and problem-solving. 
• Ability to set priorities in a fast-paced setting and handle multi-tasking well. 
• Ability to accept sensitive/confidential information/situations and to facilitate initial handling/processing in a timely manner. 
• Able to communicate with individuals at all levels of the organization. 
• Ability to implement coding changes. 
• Ability to work on multiple projects concurrently.

What you can expect from us:

• We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area. 
• We encourage our employees to develop their skills through on-site training and tuition reimbursement. 
• We provide a competitive salary, excellent benefits, and a good work/life balance.