Manager, Marketing & Design

Reporting to the Executive Director, with dotted line responsibility to the Artistic Director, the Manager, Marketing & Design plays a critical and singular role in the ongoing growth and well-being of Giordano Dance Chicago. With responsibilities that span every aspect of project-based, event and institutional marketing, the Manager, Marketing & Design nurtures and advances the organization’s brand creatively, strategically, and effectively.

The ideal candidate must be highly creative, adaptable, detail-oriented, able to work autonomously in a small office environment or collaboratively in small teams, and demonstrate superlative writing, communication and project management skills. The candidate must demonstrate the ability to balance the competing demands of marketing, design, and customer service. Further, excellent design software skills (such as Illustrator, InDesign and Photoshop), web site development and management, digital media expertise, and experience in managing multiple vendors are essential.

Job Responsibilities:

• Design, produce, and manage all branding and promotional imagery for home season campaigns (printed posters and flyers, print and digital advertisement, web updates, performance programs, promotional videos, eblasts, and/or other promotional tools). 
• Design, produce, and manage all promotional and informational aspects of national and international touring, booking conferences, and ad hoc Chicagoland performances (presenter packets, programs, descriptions, photographic images, and video images). 
• Design, produce and manage all promotional, informational and educational materials in support of annual workshops, satellite workshops, auditions, and the Nan Giordano Certification Program®. 
• Design, produce, and manage all aspects of promotion for Dancing With The Giordano Stars, focused on the event as well as the personal promotion efforts of each contestant. 
• Design, produce, and manage all collateral materials for the envision:campaign. 
• Provide exceptional service for internal customers including, but not limited to, donors, patrons, performing arts venues, Board members, and Dancing With The Giordano Stars 
• Manage and update company website. 
• Provide written copy for all promotional activities. 
• Development of multi-year, multi-faceted promotional plan and calendar that integrates print, eblast, web, Facebook, and Instagram messaging and content for all Company activities. 
• Develop longitudinal reporting of all marketing metrics including social media analytics, audience surveys, etc. that serve to determine program ROI and future decision-making. 
• Update and manage Promotional Library, the organization’s archival repository of promotional assets such as photos, videos, and reviews. 
• Serve as main liaison with Marketing and Public Relations firm for development and management of press materials (releases, packets, interview needs, program descriptions, etc.), advertisement and promotional plans and budgets, social media plan, and other related activities. 
• Manage mail house, print vendor, and distribution vendors for complete and timely dissemination of hard copy materials. 
• Work with a cross-functional internal team and lead integration of Social Media activities such as Facebook, Google, Instagram, and the company web site. 
• Work with the Development Team to create fundraising support materials, invitations and solicitation letters.

• Bachelor's Degree (required). 
• Three plus years marketing and design experience (required), preferably in the performing arts.
• Excellent design software skills, such as Illustrator, InDesign and Photoshop (required). 
• Extensive experience with web site development, digital media, and managing multiple vendors (required). 
• Strong attention to detail and excellent communication skills. 
• Ability to work cooperatively and/or independently. 
• Maintain flexibility and timeliness in the face of changing priorities in a fast-paced environment.
• Intermediate-level Microsoft Office skills, particularly Excel, Word, and Adobe. 
• Proven ability to analyze data and identify recurring patterns. 
• Familiarity with not-for-profit budgeting a plus.