Manager, Marketing

Element Electronics

Element Electronics started in 2007 with a simple belief - every home should have access to TVs with the latest technology. After a few years, we decided we wanted to do more; in 2014, we opened our factory in Winnsboro, SC making Element the only major television company assembling TVs in the United States. Today, we continue to push ourselves and have expanded our product range of electronics and home appliances while continuing to provide customers with products with the latest technology, but at the most accessible prices.

Position Details

Manager, Marketing
Twin Cities Metro
Edina, MN

The Marketing Manager will oversee Marketing Strategy, Execution, and Assets upholding the Element Portfolio Guidelines, Mission, and Vision. In partnership with the Marketing and Creative team, develop and deliver a Marketing Plan with Target Demographics, Campaigns, Goals, and Results to drive Brand and Product Awareness and support Top-line sales growth. Manage brand, product, and digital strategy, while developing and training marketing support team members.

Marketing & Digital Strategy

Digital Media Strategy

  • Assist with strategy, annual plan, and execute day-to-day programs and budgets. 
  • Create the goals and KPI’s for function’s activity 
  • Ensure brand consistency and brand guidelines management across brands, products, and channels 
  • Digital Media Execution 
  • Manage and execute digital media promotions and engagement strategy 
  • Effectively leverage internal and external resources to execute digital marketing plans 
  • Partner with Social Media Manager to identify new ways to push social media content further, engaging influencers, and gaining followers 
  • Provide recommendations for paid social (in partnership with social media manager) 
  • Provide creative recommendations for all digital media 
  • Review and evaluate important metrics: i.e. Google Analytics, SEO, etc.

Website Management

  • Manage the website developer and ensure projects remain within budget 
  • Make sure the agency executes under the direction of the Creative Director 
  • Provide updates needed to the website in collaboration with cross-functional teams 
  • Train and develop a Marketing Associate on website maintenance and management

Product Management & Reporting

Product / Sales Management

  • Create Retailer Programs to Drive Sales (in partnership with Sales / Customer Marketing) 
  • Execute brand and product campaign support 
  • Manage efforts in building online reviews and reputation management 
  • Giveaways, contests, etc. 
  • Manage Review partners to ensure online reviews are distributed and accurately reflected 
  • Oversee content management system (Salsify, Syndigo), ensure that systems are updated, and communicate capabilities to the organization for efficiencies for retailer data management 
  • Train and develop a Marketing Associate in content system management

Trend Analysis and Monitoring

  • Identify SEO and ad word optimizations and execute based on analytics 
  • Review and analyze Google Analytics, and SEO

Team Management and cross-functional Project Leadership

Marketing, Product, Sales, Customer Service Team Collaboration

  • Collaborate with cross-functional teams for consistent improvements and innovation 
  • Maintain effective internal communications to ensure all relevant company functions are kept informed of marketing objectives

Marketing Team Management

  • Manage Marketing Associate to ensure development and projects are completed successfully 
  • Develop a Marketing Internship Program and seek new ways to attract marketing talent to the organization

Ad hoc Projects as Needed


  • Bachelor's degree (emphasis in marketing/business/management or related field) 
  • 5-7 years experience in marketing, digital marketing, advertising or related field 
  • 1-3 years leading a team of Marketing professionals 
  • Electronics Industry experience preferred, but not required 
  • Familiarity with paid digital advertising, retailer media networks, SEO, and social marketing 
  • Knowledge of Hootsuite, Facebook Insights, Sprout Social, and Google Analytics 
  • HTML, CSS, JavaScript, Excel, and PowerPoint skills 
  • Strong Interpersonal Skills 
  • Problem-Solving Skills 
  • Team approach to decision-making 
  • Detail oriented and excellent follow-up 
  • Solid analytical and critical thinking skills, with the result of gaining insights, and profits 
  • Planning and organizational skills 
  • Ability to manage time and resources effectively to achieve deadlines


  • Communication Skills 
  • Problem analysis and problem-solving 
  • Decision-making/Attention to detail 
  • Planning and organization
  • Initiative 
  • Flexibility 
  • Professional 
  • Outgoing 
  • Self-Starter 
  • Leadership 
  • Presentation skills

« Back