Manager, Media Relations

DAY-TO-DAY ROLE:

Do you check the headlines on your newsfeed before you’ve had even a sip of your morning coffee? Do you love working at the speed of real-time to spot and influence trends before they become news? Do you thrive at the intersection where social media meets traditional media?

You’ll build strong professional relationships with reporters and editors at a variety of top tier media outlets, and will always be on the lookout for opportunities that lead to coverage and conversation. You’ll support client executives, spot industry trends and collaborate to create compelling stories and craft interesting content that goes beyond a basic press release. You’ll engage with media across a variety of channels, including social media, email and, yes, even a phone call or two. We are looking for someone with the ability to think as a storyteller across platforms in real time.

YOU WILL:

• Support day-to-day media relations responsibilities for a prominent growing American 
• This includes developing earned media strategies for campaigns, thought leadership programs and real-time news events that lead to ongoing, positive brand mentions. 
• Establish and maintain relationships with media, industry analysts and online influencers, and guide the client’s messaging and storytelling to resonate with these different audiences. 
• Effectively engage with these contacts across multiple channels, including email, social media and phone. 
• Engage with clients and agency partners on a regular basis to create innovative PR programs that help shine a positive light on the client, its CEO, President and brand, in addition to reaching new audiences who are receptive to the client’s services. 
• Stay ahead of media by identifying emerging small business trends that can create story opportunities relevant to the client’s brand. 
• Collaborate with internal and external teams across multiple disciplines to successfully manage complex, fast-moving and unexpected communications challenges. 
• Have a curiosity for analytics. 
• Have the ability to turn a few pieces of data into actionable insights to influence our client’s messaging and media outreach strategy.

GROWTH OPPORTUNITIES:

In this role, you will have direct access to seasoned, award-winning professionals who will not only help improve your work, but establish a path for you to grow within Golin long term. This role provides the exciting opportunity to develop strong media relationships, and also create and build a new function within an established successful agency. One thing you’ll learn about Golin is people stay for both the people and the agency’s willingness to be flexible with career pivots and explorations.

QUALIFICATIONS:

• 3+ years of professional experience in media relations with an understanding of B2C or QSR media relations. 
• Issues management and crisis communications experience is a plus. 
• Strong writing, editing and outreach skills are necessary. 
• Not afraid of making an initial ‘cold call’ to establish new media relationships. 
• Understanding of earned media strategy and experience creating media plans and compiling media lists. 
• Proven experience working with media and influencers and a strong portfolio of story placements; a passion for building relationships with anyone from a trade media website editor to the most influential names at well-known consumer tech outlets.

PREFERRED QUALIFICATIONS:

• Excellent communication, organizational and computer skills are a must, along with the ability meet deadlines, juggle multiple tasks, and a handle fast-paced environment. 
• Outstanding interpersonal skills and superior client service skills, including the ability to remain calm under the pressure of a demanding client team 
• Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team. 
• Comfortable working remotely and with team members located in other cities and time zones. 
• Willingness to periodically travel and work onsite with the client team 
• Be detail oriented with an ability to focus on the larger picture. 
• Ability to work on multiple programs at once under tight deadlines. 
• Provide sound counsel and be comfortable providing editorial and response recommendations to clients. 
• Ability to collaborate and communicate effectively with internal and client teams at all levels. 
• Well-versed in AP style.