Manager, Media Strategy - Co-Op

Kohl's

Our purpose as a company is to inspire and empower families to lead fulfilled lives, to let our customers know that the things that make their lives better are within their reach. That goes for our associates too. We want you to grow professionally and personally, so we offer unlimited empowerment and potential in an environment that makes you feel at home. We’re down to earth, but we’re up for the challenge. We’re friendly, but we’re focused. We work hard, but we have fun. Experience life at Kohl’s.

https://careers.kohls.com/corporate/

Position Details

Manager, Media Strategy - Co-Op
Job
Full-time
5/31/2019
Southeast Wisconsin
Menomonee Falls, WI

This position is responsible for leading the Co-Op / Vendor Funding, including strategic planning, investment, and opportunities for optimization and innovation of vendor co-op programs in partnership with Co-Op Strategy team.

ACCOUNTABILITIES:

STRATEGIC PLANNING

  • Understand category marketing strategies to develop Co-Op / Vendor Funding media objectives, strategies and plans across traditional and digital media 
  • Develop external vendor funding packages to support marketing strategy, working alongside coop team to maximize media investment and impact 
  • Lead internal and external agency partners to develop Co-Op / Vendor Funding tactical campaigns, both traditional and digital that achieve strategies 
  • Understand the overlap of Kohl’s and Co-op programs to ensure maximizing media investment effectively

BUDGET & MEASUREMENT

  • Leverage media analytics, measurement results and business / category sales plan to inform Co-Op / Vendor Funding strategy and media investment recommendation 
  • Work with Media Analytics team to develop Co-Op / Vendor Funding test and learn roadmaps with Co-Op Strategy to optimize and innovate channels 
  • Partner with agency and key channel owners to identify Co-Op / Vendor Funding media refinements, improvements and innovations in order to maximize media investment and impact

COLLABORATE WITH STAKEHOLDERS

  • Communicate with co-op strategy team on an ongoing basis to ensure all parties are aligned to media plan, execution and performance 
  • Collaborate with internal co-op stakeholders to understand sales performance, customer targets, brand KPIs to develop proper media strategies 
  • Successfully pitch and sell media recommendations to key leadership and merchant stakeholders. 
  • Ensure recommendations are fact based, persuasive and have a clear point of view. 
  • Manage agency relationships. 
  • Provide direction on strategic and tactical plans, workload management and deadlines

MANAGEMENT OF ASSOCIATES

  • Manage and influence direct reports, systems and projects to achieve unit goals in accordance with Company policies and practices 
  • Provide leadership by exhibiting influence and expertise, thus affecting the results of the operating area 
  • Create and promote an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications 
  • Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans

REQUIRED:

  • BA/BS, Marketing, Business Administration 
  • 5+ years of agency experience, activation of traditional and digital media 
  • Strong presentation skills to internal marketing teams, external vendors and senior leadership 
  • Significant analytical skills to develop and assess media plans 
  • Organizational skills to work effectively in fast paced environment

« Back