Manager of Communications

The Manager of Communications at Dr. Howard Fuller Collegiate Academy is responsible for leading and implementing dynamic communication strategies to support our dual goals of raising $1.75 million in development funds and enrolling 800 students for the next academic year. This role requires an innovative individual who will manage, create, and disseminate content across various platforms to enhance donor relations and student recruitment efforts. The Manager of Communications will craft compelling narratives through social media, videography, donor engagement, and marketing materials, ensuring consistent and engaging messaging that aligns with HFCA's mission and strategic objectives. Key responsibilities include editing and publishing timely content, maintaining CRM systems for donor management, and creating impactful marketing collateral for school events. The successful candidate will transform our communication efforts into robust channels of engagement and support, driving forward our fundraising and enrollment initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Social Media

• Lead the creation and management of social media content that promotes HFCA's mission, increases donor engagement, and supports student recruitment. 
• Record and edit engaging social media videos and posts to acknowledge donors and highlight school achievements and events.

Videography

• Record and produce videos of morning meetings and other key school events, ensuring content is edited and available online within 48 hours. 
• Create compelling video reels and manage the production of a weekly HFCA recap show on YouTube to maintain community engagement and promote school culture.

Donor Engagement

• Write and send weekly emails to engage donors, providing updates and stories that demonstrate the impact of their contributions. 
• Craft narratives that highlight student and teacher successes, further connecting donors with the tangible results of their support.

Donor Management

• Utilize CRM tools to enhance donor engagement strategies, maintaining accurate records and ensuring effective communication flows.

Marketing

• Design and produce flyers and digital materials for school events, ensuring they are distributed in a timely manner to maximize attendance and participation. 
• Conduct weekly email communications with parents to keep them informed about upcoming events and important school updates. 

Professional Development & Collaboration

• Stay current with the latest trends in communication and educational marketing, actively seeking professional development opportunities to enhance skills and knowledge. 
• Collaborate with school leadership and other departments to align communication efforts and ensure a cohesive approach to school branding and community outreach.

Record Keeping

• Maintain meticulous records of communications outputs, social media analytics, and donor engagement metrics to continually refine and improve strategy execution.

Professionalism

• Uphold the highest standards of professionalism in all communications and interactions, ensuring adherence to HFCA's mission and values.

Requirements:

• Proven experience in communications, marketing, or related field, preferably in an educational or nonprofit setting. 
• Strong ability to produce and edit compelling video content, and manage social media platforms to increase engagement and meet organizational goals. 
• Excellent writing skills, with experience in drafting donor communications and impactful storytelling that showcases student and teacher achievements. 
• Proficiency in using CRM software to manage and enhance donor relationships. 
• Ability to design and produce marketing materials, including flyers and digital content. 
• Bachelor’s degree in Communications, Marketing, or related field. 
• Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines. 
• Excellent interpersonal and communication skills, capable of working collaboratively across teams and with diverse populations. 
• Experience in event planning and execution, capable of engaging a wide range of stakeholders. 
• Requires mobility across a large campus, with occasional evening or weekend hours for events and meetings.