Manager, Paid Digital Media

Cambria

Family Owned, American Made.

Cambria® prides itself on being the leading family-owned, American-made producer of natural stone surfaces. That’s a rare combination in today’s increasingly globalized marketplace. For our customers, that means a top-quality, handcrafted product they can be proud of with breathtaking beauty, exceptional durability, and maintenance-free convenience. All backed by our dedicated customer service representatives in Belle Plaine, Minnesota, and a Full Lifetime Warranty.

https://www.cambriausa.com/

Position Details

Manager, Paid Digital Media
Job
Full-time
2/12/2020
Twin Cities Metro
Eden Prairie, MN

The Manager, Paid Digital Media position is an opportunity for an experienced candidate to drive strategy and execution of ROI-focused as well as full-funnel digital media buys. From PPC to Programmatic, the ideal candidate demonstrates great critical thinking, a sophisticated and advanced understanding of the digital media landscape.

Responsibilities:

  • Develop and execute cross-functional strategy to optimize site traffic through SEO, SEM and Paid Digital Media 
  • Act as a subject matter expert for Paid Search, Paid Social, Display, Programmatic, DSP, Video strategies by continually evolving Cambria’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of trends 
  • Lead day-to-day management and optimization of paid search (PPC) programs such as algorithmic bid platform and manual bidding strategy/optimization 
  • Clearly define program objectives, tactics and KPIs effectively to the business unit through analysis, reporting and insights 
  • Work with Analytics teams to attribute success and scale performing campaigns 
  • Drive a cadence of constant optimization; iteration and experimentation for best results 
  • Create and maintain established relationships with publications, Programmatic and other “ad tech” partnerships 
  • Recommend spend allocation as it relates to our full-funnel strategy, including ROI analysis 
  • Oversee management and optimization of paid social programs such as understanding effective content, targeting and messaging strategies by platform 
  • Lead Programmatic display, partnership and publisher-related opportunities

Requirements:

  • Strong data evaluation skills with the ability to extract and interpret data from various sources 
  • Highly detail oriented, analytical and accurate 
  • Data-driven leadership approach to driving the business 
  • Excellent interpersonal, verbal and written communication skills 
  • Ability to support a collaborative, innovative and results-oriented environment 
  • Exuberant and effective presentation skills 
  • Direct decision-making responsibility for growing business 
  • Keen insight and ability to prioritize workload in a fast-paced environment 
  • Self-motivated with the ability to work independently as well as with a team 
  • Excellent time management and follow through skills 
  • Continuous self-learner and problem solver who navigates through situations with minimal guidance

Minimum Requirements:

  • Education: Bachelor’s degree in related field
  • Experience: Minimum 6 years’ Digital Marketing experience; Search Engine Marketing (SEM) and/or Paid Social/Programmatic experience
  • Systems: Google Suite, Microsoft Office, Paid Search Technology tools; Certifications such as Adwords, CRO preferred
  • Travel Requirements: May be required to travel to other Cambria locations
  • Physical Requirements: This is an office position requiring phone and computer use.

Cambria offers a competitive benefits package that encompasses your health and well-being, financial health, retirement planning and time-off.


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