Manager Product Marketing

UL

Overview:

Contribute to a safer, more secure and sustainable world! Founded in 1894, Underwriter’s Laboratories is a global leader in making the world a safer, more secure and sustainable place to live, work and play. Every day, thousands of UL colleagues wake up to fulfill this purpose.

At UL, we know why we come to work. Thousands of us around the world wake up every day with one common purpose — to make the world a safer, more secure, and more sustainable place to live. We clear the way for our customers to introduce the latest products, technological advances, and systems in an increasingly complex world so they can provide peace of mind to the market. Our integrity is woven throughout our company and shapes the way we approach and deliver our solutions. We are proud that the work we do every day provides a meaningful contribution to society. We continue to build upon our legacy of trusted expertise and partnership to keep our communities safe and secure as we march forward into the future. This helps us to sleep better at night, and we are confident that the millions of lives we touch rest easier too.

https://www.ul.com/

Position Details

Manager Product Marketing
Job
Full-time
2/21/2020
Northern Illinois
Northbrook, IL

The Global Product Marketing Lead, Global Market Access (GMA), analyzes insights and competitive intelligence for UL’s GMA product/service portfolio to develop and understand target buyers and markets across all audiences. Creates go-to-market strategies, including crafting messaging that attracts and converts prospects and leads, leading creation of sales materials to facilitate positive client experience, and developing launch plans that outline in detail how GMA offerings are promoted and sold.

Responsibilities:

  • Supports the creation of a global marketing strategy for UL’s portfolio of GMA offerings across multiple vetical markets. 
  • Tracks marketing investments, manages execution, and analyzes results for continuous improvement. 
  • Collaborates with marketing, sales, and business development to understand the competitive landscape and drive demand in line with business goals. 
  • Supports and executes client acquisition and retention strategies to drive business growth. 
  • Leads through influence, collaborating with colleagues and reinforcing accountabilities and performance objectives, providing feedback and guidance, and ensuring that all policies are understood and adhered to. 
  • Plans and project manages market and trend research to identify new opportunities and ensure proper product/service targeting. Gathers and analyzes insights to influence business decisions and shape product/service marketing strategy. 
  • Capable of working independently, and with guidance in complex situations, to craft compelling content to drive awareness and purchase behavior. 
  • Partners with sales enablement to create compelling content that ensures the sales organization has the knowledge required to effectively sell GMA offerings. 
  • Partners with business development and sales to foster continuous feedback loop. 
  • Contributes to business success by performing other tasks as required.
  • 6+ years of experience in a B2B marketing role 
  • Bachelor’s degree in marketing, business or a related field 
  • Some software product marketing experience preferred 
  • Strong written and oral communication 
  • Strong collaboration skills 
  • Strong project planning and management 
  • Business acumen 
  • Strong interviewing skills 
  • Budget management 
  • Strong analytical skills 
  • Process improvement 
  • Strong capabilities and experience working with senior leaders 
  • Able to understand technical and scientific issues and to translate complex information for nonscientific audiences
  • Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools

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