Manager, Public Relations & Social Media

John Deere

There are 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we’re all about at John Deere. And it’s why we’re investing in our people and our technology like never before in our 175-year history. Here the world’s brightest minds are tackling the world’s biggest challenges. If you believe one person can make the world a better place, we’ll put you to work. RIGHT NOW.

Position Details

Manager, Public Relations & Social Media
Central and Southern Illinois
Moline, IL

Your Responsibilities:

As a Manager, Public Relations & Social Media for John Deere in Moline, IL, you will enhance John Deere's image and help protect the company's reputation by leveraging traditional and new digital communication tools for external audiences. You will align the enterprise social media program with the company's global Strategic Public Relations activities and objectives while also preparing new content and tactics in specific situations in which such work is required. In addition, you will:

  • Be required to maintain important relationships both inside and outside the company in the fields of social media, marketing communications, e-business, public relations, and others to ensure we are prepared to enhance the corporate reputation and brand image. 
  • Provide counsel for social media and public relations activities globally to regional, division and country-specific teams or individual to ensure consistency of approach, process, and messages. 
  • Serve in a spokesperson-like role in our social media activities to ensure consistency in our communication on social channels and to align with traditional public relations messaging. 
  • Edit, produce and distribute public relations products for use in social media and other channels across all divisions and regions. 
  • Develop and lead execution for various concepts to be used in social media with the intent to enhance corporate and division reputation. 
  • Lead efforts to build collaboration enterprise-wide with a network of more than 125 individuals within the company working in social media and marketing communication across all divisions and regions. 
  • Manage a strategy concerning paid promotion in social media to enhance the overall visibility of company messaging. 
  • Ensure alignment of the enterprise social media program and content with legal and regulatory concerns. 
  • Onboard and train social media and public relations professionals at Deere to help ensure consistency with overall program objectives. 

Visa sponsorship is NOT available for this position.

What Skills You Need:

  • 7 or more years of experience with communication planning, measurement and project management 
  • Brand, reputation protection and management experience and skills 
  • 7 or more yearsof effective writing skills and experience in marketing, persuasion, journalism and other related styles 
  • 3 or more years of experience managing social media or digital communication platforms 
  • Ability to travel domestically and/or internationally up to 10%

What Makes You Stand Out:

  • Marketing or communications campaign experience 
  • Experience in public relations and/or leadership communications 
  • Experience as a public spokesperson 
  • Marketing communications and brand experience 
  • 4 or more years of experience in professional writing, editing, media relations or public relations 
  • 4 or more years of project management experience 
  • 4 or more years with experience in the ag, construction or technology industry 
  • Experience working on cross-functional projects and initiatives

Education (or equivalent work experience):

Ideally, you will have a degree or equivalent work experience in the following:

  • Bachelor's degree incommunications/journalism discipline or in a business management discipline

What You'll Get:

At John Deere, you are empowered to create a career that will take you to where you want to go. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. We offer comprehensive relocation and reward packages to help you get started on your new career path. Click here to find out more about our Total Rewards Package.

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