Manager, Public Relations

Great Wolf

Great Wolf Lodge is the brand leader in the indoor water park resort industry. Great Wolf Lodge provides an easy and unforgettable escape for families. Our lodges each feature a unique design. Extraordinary attractions and entertainment options sit side-by-side under one roof. Family time is easy with carefully crafted experiences.

There's excitement outside of the water park, too. Get your wands at the ready with MagiQuest. The exclusive mystical interactive adventure game soars as one of our most popular activities. Discover many other engaging attractions. These include a ropes course, climbing wall, miniature golf, family bowling, arcade, and more. And kitchen facilities are completely nut-free to help put concerned parents at ease.

Each night’s stay in our oversized family-friendly suites, grants two full days of unlimited access to the water park. A host of daily complimentary family events augments our exceptional value. Take the fun and creative class, Yoga Tails. Curl up for Story Time by the fireplace and engage in a high-energy dance party. The Great Wolf Kids characters meet and greet guests throughout the day.

Position Details

Manager, Public Relations
Chicago Illinois
Chicago, IL

In this newly created role, the PR Manager will be responsible for internal and external communications, as well as helping to drive Great Wolf's earned media strategy. A quick ramp up and immersion into the Great Wolf business and culture is essential – the successful candidate must quickly develop an understanding of Great Wolf processes and establish close and supportive working relationships – not only with commercial and operations teams and departmental stakeholders and Pack Members, but external resources, subject matter experts, and talent partners as well.


  • Oversee Great Wolf Resort’s third party social media influencer program. This includes securing influencer coverage for our resorts (on a non-paid basis) along with evaluating its effectiveness in generating website sessions/bookings. 
  • Assist in managing the day-to-day relationship with our two regional PR agencies. 
  • Write and edit: news releases, advisories, VNR copy, captions and executive remarks as assigned. 
  • Research, compile and maintain media lists. 
  • Track print, broadcast, internet and social influencer coverage and develop measurement tools to showcase the value of PR-led initiatives to company leadership. 
  • Maintain the GWR online press room and handle media inquiries. 
  • Coordinate media interviews, media/blogger stays, familiarization tours for media, film crews, onsite media events and assist with the planning of public relations campaigns.
  • Develop compelling story angles and experiential opportunities that tier up to agreed upon story arcs to maximize exposure for Great Wolf Resorts. 
  • Assist in the development and execution of Grand Opening events for new resorts. 
  • Craft key messages, talking points and executive briefs to prepare spokespeople for media interviews or media events.
  • Liaise with other Great Wolf Lodge departments such as operations, sales, marketing and development to identify or create storytelling opportunities for the Great Wolf Lodge brand. 
  • Serve on Crisis Communications Response team. Help with updates to the crisis communication plan and be prepared to assist as needed when issues arise. 
  • Use earned media to help promote our Corporate Social Responsibility efforts, including our non-profit partnerships along with environmental and safety initiatives. 
  • Must be willing to work a few weekends with various media events, or in a crisis management capacity. 
  • Develop and maintain video and photo library and archive for on-going usage and online media center. 
  • Assist in producing content for both print and electronic applications, traditional and social media outreach, website, publicity materials, and collateral for events. 
  • Develop and maintain positive relationships and alignments with key members of the working media to achieve corporate communication objectives. 
  • Assist Director of Corporate Communications with duties as assigned. 
  • Responsible for the promotion of a safe and professional workplace through adhering to policies and procedures as outlined in the Great Wolf Resorts handbook.

Required Qualifications:

  • Bachelors Degree in Journalism/Public Relations/Communications or related field from an accredited university. 
  • Minimum 5 years of consumer-focused media relations or communications experience required with experience working with tourism or hospitality focused brand preferred.
  • Demonstrated excellent written, oral, presentation, organizational, and interpersonal skills.
  • Unblemished record of confidentiality. 
  • Demonstrated ability to handle and prioritize multiple projects simultaneously and re-prioritizations. 
  • Demonstrated team player who thrives in fast-paced environment. 
  • Proven ability to develop & maintain media contacts/relationships. 
  • Requires a track record of success in planning and coordinating special events, media relations, and public and community relations. 
  • Strong demonstrated project management skills. 
  • Demonstrated ability to be self-motivated and self-directed. 
  • Computer proficiency with ability to use Microsoft Office Products and desktop publishing software. 
  • Familiarity with social influencer research.

Preferred Qualifications:

  • Self-motivated and self-directed. 
  • Demonstrated attention to detail 
  • Demonstrated ability to be a contributing, proactive, positive and supportive member of the Great Wolf Resorts Communications team.

Physical Requirements:

  • Ability to lift up to 30 lbs. 
  • Stretching Bending. 
  • Standing and/or sitting for long periods of time.

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