Manager, Relationship Marketing


About Us:

At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given. At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our customers. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

For over 100 years, Thrivent has been helping people build their financial futures and live more generous lives. Today, it’s a Fortune 500 company that offers a full range of expert financial solutions, serving more than 2 million customers, as well as the communities in which they live and work.

Position Details

Manager, Relationship Marketing
Twin Cities Metro
Minneapolis, MN

The Director, Relationship Marketing is responsible for the relationships, marketing strategies and tactics that are intended to support field facing businesses reach their growth goals. This includes Career, TAN, TFGT, Independent, Engagement Teams, InFaith, TCU and other segments /businesses that could emerge to develop marketing that can support the growth of new members, convert associate members to full benefit membership and deepen relationships with existing members.

This leader is responsible for:

  • Providing strategic leadership to the development and implementation of marketing strategies and plans for all field facing teams across multiple channels 
  • Partnering and overseeing campaign development including campaigns, creative, analytics and research across the broader marketing team. 
  • Leads development of a targeted marketing strategy for segments that would emerge from Distributed Strategy. This could include marketing services that vary depending on agreed upon criteria 
  • Leads team that develops a marketing recruiting strategy and oversees advertising, analytics and communication tied to distributed goals and the employee value proposition. Currently all FP recruiting and then corporate recruiting.
  • Oversee CI and development initiatives that drive to better manage corporate resources and gain greater effectiveness/efficiency. 
  • Grow department and organizational marketing acumen; develop marketing staff. 
  • Oversee the communication and execution of marketing programs and initiatives 
  • Partner with other leaders to insure cohesive, relevant and effective messages that reflect the mission and vision of Thrivent to attract and engage members.

Job Duties and Responsibilities:

  • Build and maintain high-performing teams; select, develop, coach, reward and recognize team members while enhancing the leadership acumen of leadership team. 
  • Lead the execution of strategies and implementation of initiatives that drive growth, grow prospects, and nurture prospect leads. 
  • Working collaboratively across Thrivent to ensure marketing strategies and tactics are aligned to achieve the best results. 
  • Develops and leverages insights gained through analytics, BI and internal SMEs to develop effective, segmented promotions that resonate with the target segments and reflect the organization’s strategic intent of engaging purposeful providers.

Required Job Qualifications;

  • College degree required; MBA or other advanced degrees preferred. 
  • Proven ability to build relationships with and influence across all levels within the organization.
  • Demonstrated experience coaching and developing marketing professionals and operational staff in alignment with the Thrivent Way 
  • Leadership experience, 10+ years of management experience 
  • Collaborative style; focus on results and cross-enterprise solutions 
  • Advisor or field relationships or experience preferred. 
  • Financial services industry and product knowledge preferred. 
  • Strong verbal and written communication skills.

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