About Ovative Group
Ovative Group is the premier independent media and measurement firm in the United States. We help change makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.
Recognized six consecutive years on Star Tribune’s list of Top 150 Workplaces and four years on Inc. 5000’s list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.
About the Role
Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to digital strategy and optimization at Ovative Group can’t be found anywhere else. We measure and optimize video, audio, and programmatic campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.
The Manager, Video and Programmatic Media (VPM) position is an opportunity to take the next step at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great critical thinking and a sophisticated understanding of the video, audio, and programmatic landscape. Their role will play a pivotal part in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.
Responsibilities:
Cross-functional strategy & thought leadership:
- Act as a subject matter expert for Video, Audio, and/or Programmatic Media strategies (e.g. CTV, OLV, YouTube, streaming audio; TV/Radio a plus) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
- Develop and drive forward holistic cross-platform video and media strategies and roadmaps aligned with client program growth goals
- Understand and find synergies with other paid media channels within the client mix in partnership across activate teams
Media management & execution:
Lead day-to-day management, execution, and optimization of client video and audio programs including:
- Campaign planning, strategy and plan documentation
- Campaign tactics, audience build-out and optimization
- DSP Algorithmic and manual bidding strategy and optimization
- Test ideation, planning, and management
- Analysis, reporting and insights
- Creative management and trafficking execution
- Inventory management
- Strategic partner management
- Ad Verification Tool strategy and analytics
Client relationship management:
Lead day-to-day management of client video, audio, and programmatic programs including:
- Clearly defining program objectives, tactics and KPIs
- Developing and delivering client communication
- Build strategies for clients and lead tactical planning and execution
Effectively manage & grow client relationship and establish trust and credibility
Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through VPM channels
Team leadership and employee development:
- Manage work independently with initial direction from leadership
- Regularly speak up, ask questions, and express your POV
- Recruit, train and manage new Ovative team members
- Foster a culture of open communication and 360-degree feedback
- Inspire your team and direct reports to reach their quarterly, annual, and long-term goals
Requirements:
5+ years of experience directly responsible for enterprise-level Video/Audio Advertising or related programs with digital video expertise across YouTube, online video, and/or CTV
At least 1+ year of experience managing direct reports
Great communication and extensive client management experience (internal or external)
Proven track record of success driving strong positive results through video, audio, and/or programmatic channels
Proven mastery of the following:
- Performance based, direct response, or upper funnel marketing programs
- Programmatic Trading via self-service DSPs (The Trade Desk, DV360, or others)
- Execution with ad serving tools and technology (The Trade Desk, Google Ads, DCM etc.)
- Ad Verification Tool usage (DoubleVerify, MOAT, IAS, etc.)
- External partner management
Sound conceptual and analytical problem-solvingskills
Exceptional attention to detail
Preferred:
- Strong digital video/audio experience
- Previous experience in performance marketing, retail, eCommerce, etc.
- Experience planning/buying TV/Radio a nice to have