Managing Editor/Public Relations Coordinator

The Managing Editor/Public Relations Coordinator is responsible for planning and supporting the Association’s public relations and communications initiatives, including overseeing publication of the WDA Journal and WDA Sourcebook (both non-clinical publications), as well as assisting with media relations, writing and developing content for print and digital use.

Primary duties and responsibilities include: |

Oversee publication of the bimonthly print WDA Journal magazine, working with volunteer dentists who serve as Editor and Editorial Advisory Board to:

• Develop a plan for each issue, organizing staff, contributors and consultants/vendors (including contracted graphic designer) to produce Journal in a timely manner
• Identify articles, photos, graphics and other supporting material
• Ensure regular content (e.g., columns, staff contributions, updates) is prepared and submitted on time
• Prepare original articles and develop related social media and e-blast content
• Edit/proofread articles and content provided by staff and outside contributors
• Work with printer, mailhouse and WDA membership team to coordinate Journal printing/distribution
• Serve as staff liaison to the WDA Editorial Advisory Board; coordinate and lead bimonthly EAB conference calls

Oversee publication of annual WDA Sourcebook (Membership Directory and Practice Guide); working with the Editor and EAB to:

• Develop a plan for each annual issue, organizing staff, contributors and consultants/vendors (including contracted graphic designer) to produce the Sourcebook
• Identify articles, photos, graphics and other supporting material
• Ensure regular content (e.g., directory, staff contributions, updates) is prepared
• Prepare original copy
• Edit/proofread content provided by staff and outside contributors
• Work with printer, mailhouse and WDA membership team to coordinate Journal printing/distribution

Manage WDA media relations program; working with the Director of Membership & Communications to:

• Research, write, edit and oversee distribution of news releases and other media materials
• Serve as contact for media inquiries and coordinate interviews with appropriate WDA spokespeople in response to media requests
• Pitch and coordinate coverage of WDA-related stories with broadcast and print media throughout Wisconsin
• Monitor and track WDA media coverage, includes maintaining media coverage spreadsheet
• Track oral health issues and help prepare Association responses
• Identify and prepare member spokespersons for media interviews and other opportunities

Sell display and classified advertising for various WDA communications, from original solicitation through coordination of billing with accounting department

• Serve as primary advertising coordinator for print publications, including Journal and Sourcebook
• Work with digital communications manager to update ShopWDA.org e-commerce website
• Post classified and job board ads on WDA.org website

Provide public relations support to the Association, its subsidiaries and affiliated entities (e.g. WDA Foundation)

• Draft and compile content for weekly member e-newsletter, monthly video news capsule and other member communications, including assisting with social media copywriting
• Assist in planning and implementing public awareness campaigns
• Participate in PR efforts by attending WDA events, taking pictures/video and providing on-site support
• Perform other duties as assigned

• Bachelor’s degree in communications, journalism, public relations, marketing or related discipline
• At least two years of professional communications experience
• Exceptional writing, editing and proofreading skills, including familiarity with AP style
• Ability to communicate simple and complex information to a broad range of audiences
• Excellent organizational and project management skills
• Respect for detail and deadlines
• Ability to think creatively and strategically
• Proficiency with Microsoft Office including Excel, Word, PowerPoint
• Proficiency (or strong interest in learning) various video editing and social media platforms
• Ability to work effectively both independently and as part of a dynamic team 

• Competitive compensation;
• insurance benefits including health, life, and short-and long-term disability; 
• dental coverage; 
• 401(k) plan with generous annual employer contribution; 
• flex plan for employees to pay for insurance and dependent care on a pre-tax basis. 
• Office hours are 8 a.m. to 4:30 p.m. (with Friday afternoons off during summer months). 
• Additional benefits include paid holidays, vacation and sick time; free, covered parking; a range of professional development opportunities; and more.

The Wisconsin Dental Association is an equal opportunity employer.