Market Development Associate

Educational Credential Evaluators, Inc.

About to celebrate its 40th year, ECE is one of the most well-known and respected names in comparative international education. Our main product, an educational credential evaluation, is a report used by counselors, recruiters, registrars, and admissions officers in the U.S. and elsewhere to determine how the academic history of a foreign-educated individual matches up to American grading scales and standards. As the demand for talented professionals has increased around the world, hiring managers have increasingly relied on the expertise of ECE to review the credentials of employees. ECE is a medium-sized nonprofit organization with just under 100 employees.

Position Details

Market Development Associate
Southeast Wisconsin
Milwaukee, WI

Additional Information about this role and Educational Credential Evaluators:


ECE’s offices are located in historic Bottlehouse B of the former Schlitz Brewery. Our neighborhood, Schlitz Park, is located in downtown Milwaukee, offering a “green” work space and amenities such as an on-site gym, farmers markets, and community events.

Remote Work:

Tenured employees at ECE may be eligible for a mixed in-office/remote work schedule, subject to approval.


Based on performance, this position may grow into the Manager of Market Development role.

Job Title: Market Development Associate

This position entails an 80/20 split between time spent on direct sales, marketing, and outward-facing communication (80%) and more internal-facing support, including research and special projects as assigned (20%).


  • Supports market development initiatives.
  • Demonstrates a strong knowledge of all ECE products and services.
  • Identifies prospects’ needs, understands business drivers behind requests, and explains ECE's value proposition.
  • Asks insightful questions of clients to determine their unique needs relative to their industry or institution. Based on a detailed understanding of ECE products and capabilities, suggests creative solutions to those needs.
  • Reporting to the Director of Market Development, this position is responsible for generating leads through various channels and transitioning them into customers. While ECE is well-known within higher education, the Associate will be expected to conduct outreach based on both call lists and their own research and to concisely describe services and points of differentiation to those not familiar with ECE.

Client Relations:

  • Develops relationships with potential institutional customers and maintains relationships with key customers. Works with marketing leaders to grow new clients and explore untapped markets through research and relationship building.
  • Creates a positive working relationship for both newly acquired and established clients by anticipating and responding to client needs and developing reasonable solutions.
  • Consistently provides clear direction and accurate interpretation of client product requirement needs to all stakeholders when discussing customized evaluation product options and cost.

Brand Promotion:

  • Supports the established company image and reputation in the field. 
  • Represents ECE at conferences for business development purposes.


  • As assigned, conducts market research to assist in product development, market expansion, and service enhancement.
  • Collects and develops market intelligence (primary and secondary) and identifies new business opportunities and targets.
  • Provides feedback to ECE about market trends, competitive threats, unmet needs, and opportunities to deliver greater value to customers by extending company offerings.


  • Works with customer relations management (CRM) system to manage sales activities by maintaining an active record of client touch points and follow-ups to ensure continued development of relationships.
  • Measures customer retention and tracks customer satisfaction in addition to acquisition.

Organizational Support:

  • Provides marketing and administrative support as needed. Other duties may be assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

  • A Bachelor’s degree and a minimum of 2-3 years of experience in sales or a related field, preferably in education or a related industry
  • Candidates with experience in higher education, sales, market development, healthcare credentialing, staffing, and/or human resources are strongly encouraged to apply.

Computer Skills:

  • An individual should have knowledge of database and word processing software, social media, customer relations management (CRM) software, the Internet, and email. 
  • Experience with Sugar and/or Act-On CRM products and knowledge of advanced MS Excel functions are highly preferred.

Foreign Language Skills:

  • No foreign language skills are required for this position, however familiarity with a foreign language and/or foreign culture preferred.

Mathematical Skills:

  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions and decimals. 
  • Ability to calculate figures and amounts such as proportions and percentages.

Supervisory Responsibilities:

This job has no supervisory responsibilities. This position reports to the Director of Market Development.

Physical Demands & Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to walk; use hands to finger, handle, or feel and reach with hands and arms, and talk or hear. The employee is occasionally required to stand; climb or balance; stoop, kneel, crouch. The employee may occasionally need to lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.

Travels to conference and client sites as needed.

The typical starting salary range for this position is between $$44,500 and $50,605 depending on skills and experience. ECE offers a competitive, comprehensive benefits package as well as ample opportunities for professional development.

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