Market Insight Analyst


Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and America’s #1 Sound Bar company. Our mission is to deliver high performance, smarter products and services with the latest innovations at the best valuefor our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart. We are currently seeking a Market Insight Analyst at our Bloomington, MN office.

Position Details

Market Insight Analyst
Twin Cities Metro
Bloomington, MN

Job Summary:

A Market Insight Analyst for VIZIO is someone who loves diving into large data sets in order to influence business initiatives by telling a compelling data story.

You’ll leverage data analytical techniques to deliver insights on industry trends, VIZIO's market share, business opportunities, etc. to corporate wide stakeholders, notably VIZIO's National Account Managers and Sales Executives, in efforts to recommend product placement, pricing, promotions, and other related strategies to both internal colleagues as well as VIZIO's retail customers.

Essential Duties and Responsibilities:

Competitive Research and Market/Industry Data Analysis –

  • Stay up-to-date on short-term and long-term industry trends to help educate executive management on key opportunities and threats to VIZIO’s business. 
  • Analyze internal reports to understand account performance at the SKU-level; share findings with all members of account team and key stakeholders. 
  • Analyze the current and historical competitive environment in order to help predict future trends in pricing, volume, emerging markets, etc.

Data Collection and Key Reporting –

  • Deliver key insights about worldwide and domestic trends surrounding the HDTV & Audio industry, support VIZIO’s brand research studies, and provide competitive analysis. 
  • Lead the collection and analysis of weekly internal and industry data and publish weekly reports. 
  • Manage monthly and quarterly updating of reports based on vendor data. 
  • Assist in managing backend data processes and aggregation through tools like Alteryx. 
  • Support the Sales team by leveraging business intelligence tools (such as Tableau) to help visualize the business in new and creative ways.

Development of Business Recommendations –

  • Proactively develop actionable recommendations by understanding technology trends to drive business. 
  • Work directly with senior management across the organization to help provide insight in solving business problems.

Presentations –

  • Interpret and summarize complex data succinctly into high-level presentations and present findings articulately to internal stakeholders, executive management, and external clients. 
  • Other duties as assigned

Required Qualifications:

  • Bachelor’s Degree 
  • 0-2 years of related work experience in market research or an analytical position 
  • Advanced proficiency in Excel, PowerPoint, and Tableau 
  • Thrive in group environment, must enjoy fast pace, and have a proven ability as an agile problem solver 
  • Occasional travel to support team business objectives 
  • Ability to translate business questions into data analysis and ultimately decision-aiding insights - technical skills in statistics & coding, as well as critical thinking, problem solving, and creativity - in conjunction with strong communication skills to translate complex analysis into clear and concise points of view conveying strategic recommendations to various levels of leadership 
  • A passion for large-scale data and analytical tools to unravel its complexity - staying abreast on the latest trends/tools/techniques delivering decision-aiding insights to businesses today and in the future 
  • Extremely detail-oriented, possessing strong analytical skills and ability to work independently 
  • Ability to handle multiple tasks in a fast-paced environment 
  • Self-starter with flexibility to meet challenging priorities while adhering to deadlines

Preferred Qualifications:

  • Experience working with data prep/blending tools such as Alteryx

Additional Comments:

The ideal candidate is someone with a natural desire to look at data from different angles and can tell the story of that data in a clean, impactful way. Most successful candidates will be those who are self-starters and proactive in nature, seeking out resources where needed to accomplish objectives and become optimally productive.

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