Marketer, Direct Response - Be The Match Foundation

Be The Match

About Be The Match:

For the thousands of people diagnosed every year with life-threatening blood cancers like leukemia and lymphoma, a cure exists. Over the past 30 years Be The Match®, operated by the National Marrow Donor Program® (NMDP), has managed the most diverse marrow registry in the world. We work every day to save lives through transplant.

Position Details

Marketer, Direct Response - Be The Match Foundation
Twin Cities Metro
Minneapolis or Home-Based, MN


This position will partner with other members of the Foundation marketing team, central/brand marketing, agency & vendors to expand and diversify the base of philanthropic support through ownership/management of our Direct Response Program and execution of VIP audience engagement strategies, for groups such as our patient & donor populations.

This position represents and has the authority to speak on behalf of Be The Match Foundation and Be The Match/NMDP and has accountability for significant cross function and cross role accountabilities, with both Foundation and Be The Match/NMDP. This position may establish new philanthropic opportunities and partnerships to broaden the constituent base or diversify solicitation approaches, as well as develop programs that are capable of sustained growth over time.This position can be based in Minneapolis, MN or home-based anywhere in the U.S.


This position will be responsible for:

Direct Response:

  • Strategy, Revenue portfolio, Agency management, Budget allocation and executional direction for external (agency/vendor) and internal team members (within Foundation & central/brand marketing).

Execution of key audience engagement frameworks:

  • Executing on a sustainable process and engagement strategy for key audiences, especially those without existing frameworks (ex: Grateful patient) within the marketing purview. 
  • Communication execution would focus on the expansion of a current pilot program to create a broad and sustainable approach to connecting with our patients & their families, as well as other VIP audiences like our donors, to ultimately engage them with philanthropic opportunities.


  • Direct Response ownership & management: Integrated, multi-channel fundraising strategies and campaigns, including traditional direct mail and all online channels. 
  • Knowledge of Community and Peer-to-peer fundraising, Prospect Management and Stewardship. 
  • Solid understanding of business and ability to translate appropriately for internal and external audiences. 
  • Knowledge of fundamental and advanced marketing principles, and effective communications and education strategies to increase learning and engagement among our consumer audiences. 
  • Demonstrated ability to understand complex technical information and translate it into lay-audience appropriate content or content appropriate for a wide-array of constituents including patients, advocates, registry members, and financial contributors.

Ability to:

  • Excellent written and oral communications skills. 
  • Demonstrated success in leading and influencing cross-functional teams to be strategic and results-oriented in a tactical consensus-driven environment. 
  • Demonstrated skills in gathering input from medical subject matter experts and developing results-oriented marketing plans that can be used by communications, design, and writing, to implement key marketing strategies. 
  • Exemplify our Be The Match Values.

Education and/or Experience:

  • Bachelor’s degree in communications, marketing or other related field. 
  • 3-5 years’ experience in directing and managing successful fundraising programs. 
  • Experience working with clients or on accounts in B2C industries: preferably in healthcare and/or fundraising.


  • Demonstrated success in the development and execution of B2C marketing plans and programs. Previous experience to include writing and implementing marketing plans that generate leads and conversions; experience in gathering/interpreting needs from stakeholders to develop plans; and experience reaching and engaging audiences through an integrated approach, including web, e-mail, social media, print, tradeshow, in-person, direct mail, video, and public relations/media publications. 
  • Knowledge and expertise in fundraising databases/CRM. 
  • Basic understanding ofGift Entry and Operating systems to support fundraising.

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