Marketing Account Executive

Sortis Digital Marketing

Founded in 1995, Sortis is a boutique Madison, Wisconsin-based website development and digital marketing agency that specializes in goals-driven marketing strategies for a variety of clients in the Midwest and across the U.S. Our data-based, analytical approach to web design and marketing, along with our diverse client base, provides a fast-paced and rewarding work environment for the right individual. We’re a serious agency, we do serious work, and we get serious results for our clients.

Position Details

Marketing Account Executive
Southwest Wisconsin
Madison, WI

Sortis Digital Marketing, a boutique digital marketing agency located in Madison, Wisconsin, is seeking a Marketing Account Executive. This position is responsible for managing the entire business development cycle, from securing a robust and profitable book of business, to ensuring the account management team successfully implements the tactics, to monitoring the effectiveness of the strategy.

The ideal candidate is a marketing-minded sales professional with a history of proven success. To thrive in this role, you must have a desire for growth and a passion for digital marketing. With success and growth, this position provides an opportunity for generous compensation, future advancement, and team building.

This multi-faceted position is responsible for success in three major areas:

Client Acquisition:

  • Identify and research qualified national prospects, then establish and cultivate relationships with them to advance them through the sales funnel
  • Coordinate inbound marketing efforts to attract leads, including email marketing, social media, newsletters, and ad campaigns
  • Respond to incoming website and phone leads
  • Create and present digital strategies and sales proposals
  • Promote and encourage additional opportunities with existing clients
  • Acquire referrals from existing clients and partners
  • Utilize a CRM tool to track and manage all prospects and leads
  • Regularly communicate status of pipeline with agency Principals
  • Meet agreed-upon quarterly & yearly goals and sales quotas

Team Collaboration:

  • Facilitate the new client onboarding process
  • Create project schedules and timelines
  • Work closely with the account team to ensure successful implementation of strategy and tactics
  • Attend regular team meetings to stay updated on accounts

Account Management:

  • Manage client expectations
  • Function as a trusted advisor to the client
  • Follow progress to ensure the strategy achieves the client’s business goals
  • Regularly communicate project status to the client
  • Ensure client satisfaction and retention


  • Bachelor’s degree in Communications, Marketing or Business Administration
  • Must be an experienced sales professional with a marketing background
  • Prefer 5+ years of business development experience with a marketing agency, or in a similar role
  • Proven track record of meeting or exceeding sales goals with national accounts
  • Must have a strong background and understanding of digital marketing tactics and principles
  • Basic understanding of website design principles is a plus
  • Must exude professionalism & possess outstanding communicative and social skills
  • Respond well to a motivation-based compensation plan that includes base salary, commissions, and performance-based bonuses
  • Must have successful time management and organization methods
  • Enjoy leadership, teamwork, and collaboration
  • Must be a go-getter with a positive attitude
  • Experience with Google G Suite and Microsoft Office Suite

In addition to providing a base plus commission and bonuses, we also offer:

  • Health insurance
  • Dental and vision insurance
  • LTD, AD&D and life insurance
  • 401K with matching

As a full-time employee, you will also enjoy 15 days of paid sick/vacation days, all federal holidays, and many random freebie days off.

And, on Fridays we work from home and shut down at noon, which is the equivalent of an additional 26 days off per year! 

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