Marketing Account Representative

University of Wisconsin-Madison-Wisconsin Union

The Organization Mission: Make Lifetime connections on the campus, one person at a time.

Values: Respect, Inclusivity, Relationships, Learning, Leadership and Performance.

The Wisconsin Union is a financially self-supporting division of the University of Wisconsin-Madison. Financial support for the organization is provided by income earned by dining units and a variety of non-food units such as recreation, guest rooms and space rentals. Substantial support is also provided by student fees. The Wisconsin Union has an annual operating budget of $56 million and employs nearly 250 full-time staff and 1500 student staff in the departments of Program & Leadership, Hospitality Services, Facilities, Administration and the Office of the Director. In addition, over 300 student volunteers and 2,000 club members under the Wisconsin Union Directorate (WUD) produce over 2,000 programs annually.

Position Details

Marketing Account Representative
Southwest Wisconsin
Madison, WI

The Theater and Arts Marketing Specialist position is responsible for implementing the strategy, marketing direction and day-to-day management of marketing tactics for the Wisconsin Union Theater and Wheelhouse Studios. This unique position supports the goals of the Wisconsin Union Theater and Wheelhouse Studios to engage, inspire, connect, promote and raise awareness of the arts within the Wisconsin Union. Fast-paced, multi-faceted and part of the Wisconsin Union Marketing/Communications team, this position supports the overall goals of the marketing department, upholds organizational brand standards and works with students and staff to support the goals of the organization.

To see a full position description and how to apply, please go to:

Minimum number of years and type of relevant work experience:

  • A minimum of three year of professional experience or its equivalent in marketing advertising, or public relations, theater or arts marketing preferred.
  • Account management experience preferred. Ability to develop partnerships with unit managers and understand their operations and financial status. Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness.
  • Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video and digital marketing and print production.
  • Experience and working knowledge of content management systems, email/CRM, Social media (paid and unpaid), media buying.
  • Excellent organizational and project management skills required including attention to detail and ability to handle multiple projects and conflicting deadlines.
  • Strong oral and written communication skills required. Business, creative writing, and editing skills required. (Three writing samples are required as part of the application process.)
  • Contribute to the Union's effort to achieve a more culturally diverse and welcoming environment through bias-free and inclusive communications, effective hiring, customer service, and management practices.
  • An understanding of the University community as a unique setting. Willingness to learn, take direction and work with clients, students, volunteers, professional staff, faculty and alumni.
  • Minimum $49,000 ANNUAL (12 months) Depending on Qualifications.
  • Excellent Benefits
  • Wonderful Paid Leave: Vacation, Holiday, Personal Holiday, & Sick Leave
  • Terrific Retirement Plans options.

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