The Marketing Analyst will help define and track key performance indicators (KPIs) for lead generation and engagement and generate insights about how our audiences engage with us across our different platforms. The successful candidate will be able to design and implement A/B test experiments, implement digital analytics tagging, provide exploratory analysis and identify actionable insights to drive our business forward.
This person can translate a myriad of marketing metrics into digestible and actionable insights for key stakeholders, including executives. This role reports to the Senior Director of Marketing Operations and works with multiple partners across brand, editorial and product teams.