Marketing Analyst/Project Manager

Corporate digital-intelligence champion leading the charge for a data-centric performance analysis approach to product development, marketing and customer programs. 

Key Responsibilities:

• Lead internal unified audience database initiative
• Advocate for using data analysis to drive results across corporate initiatives and products
• Work with clients and sales to identify which digital advertising opportunities best match marketing goals
• Analyze data and develop approaches to determine customers at different stages in the buying cycle for various product types
• Track KPIs to evaluate performance against goals 
• Performs analysis of assigned projects and suggests strategic approaches which will help drive project performance 
• Analyze user behavior to help maintain and increase user engagement with internal media products 
• Analyze user profile and behavioral data to create customized marketing programs 
• Involved in training of sales staff on digital products and procedures 
• Helps sales staff determine advertising solutions to achieve communicated advertiser goals via an understanding of our digital products and how they support digital marketing strategies 
• Helps gather internal project requirements from corporate stakeholders 
• Project manages designated e-product initiatives, ensures deadlines are met and project requirements are complete 
• Reviews assigned digital projects to ensure they adhere to corporate setup, tracking and reporting standards 
• Helps write digital product marketing messaging as needed 
• Helps educate internal associates on corporate approach for email engagement, email subject lines, SEO, tracking and reporting 
• Performs analysis of assigned projects and suggests strategic approaches which will help drive project performance 
• Run reports and provide analysis for corporate stakeholders on various campaigns as needed

Position Requirements:

• Previous experience with data analysis and applying it to affect business results 
• Previous experience analyzing user behavior in email or online 
• Skill with business tools like spreadsheets and cloud-based business tools 
• Ability to develop digital product best practices based on analysis of past product performance 
• Experience with Google Analytics or other web analytics tools 
• Ability to translate complex project specifications into understandable instructions 
• Experience working on a team developing websites/digital projects 
• Knowledge of SEO best practices and approaches 
• Familiarity with email database best practices 
• Experience using online reporting or administration systems 
• Knowledge of content marketing, behavioral marketing, automated marketing 
• Understanding of digital-advertising jargon like CPM, views, impressions and contextually-targeted advertising
• Proven experience with setting program goals and developing digital advertising plans 

Ideal Candidate Would:

• Be naturally team oriented, would work well with and motive team members 
• Have superb written and oral communication skills 
• Be technology savvy and could easily recognize efficiencies to be gained from new technologies 
• Be a self-directed learner 
• Adapt to change easily 
• Have the ability to grasp complex concepts 
• Have 3-5 years of business or marketing experience 
• Be self-sufficient and able to manage multiple tasks and deadlines

Compensation: Commensurate with experience.