Marketing Analyst

Lands' End

Lands’ End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products. We offer products through catalogs, online at and affiliated specialty and international websites, and through retail locations. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home. Lands' End is headquartered in Dodgeville, Wisconsin, 45 miles west of Madison.

Position Details

Marketing Analyst
Southwest Wisconsin
Dodgeville, WI

The Marketing Analyst, will be responsible to plan, forecast and implement customer circulation strategies for Lands’ End mailing events, including a broad spectrum of catalog and direct mail pieces in support of company objectives. Development of the mailing plans will include incorporating hindsight learnings, use of appropriate planning methodologies and recommendation of testing plans. You will also be responsible to coordinate proper execution of Lands’ End mailing events. Additionally, you will track and evaluate results, incorporate historical trends and interpret results into clear and concise recommendations for the business. The ability to develop strong partnerships with your direct marketing peers will be important to your role.

A successful candidate must have strong P&L orientation with the ability to measure financial impact of marketing decisions and understand the systems, procedures, tools and methodologies used for contact budgeting, planning and analysis. Candidates should be versed in the drivers of marketing costs and be able to relate the impact of costs on marketing initiatives.

  • 2+ years marketing analysis 
  • Bachelor’s degree in related field 
  • Skilled in the use of PC and mainframe software applications, specifically Microsoft Office, with advanced Excel experience 
  • Excellent analytical and problem-solving skills 
  • Excellent written and verbal communication skills 
  • Strong attention to detail and follow-up 
  • Consistent ability to deliver timely, high-quality results 
  • Detail oriented with effective time management and organizational skills

This position may be filled at varying levels, depending on the skills and experience of the selected candidate.

« Back