The Marketing Analyst, will be responsible to plan, forecast and implement customer circulation strategies for Lands’ End mailing events, including a broad spectrum of catalog and direct mail pieces in support of company objectives. Development of the mailing plans will include incorporating hindsight learnings, use of appropriate planning methodologies and recommendation of testing plans. You will also be responsible to coordinate proper execution of Lands’ End mailing events. Additionally, you will track and evaluate results, incorporate historical trends and interpret results into clear and concise recommendations for the business. The ability to develop strong partnerships with your direct marketing peers will be important to your role.
A successful candidate must have strong P&L orientation with the ability to measure financial impact of marketing decisions and understand the systems, procedures, tools and methodologies used for contact budgeting, planning and analysis. Candidates should be versed in the drivers of marketing costs and be able to relate the impact of costs on marketing initiatives.