Marketing Analytics Manager

Culligan International

About Us:

Water touches everything in your home. For over 80 years, Culligan Water has been making that water cleaner, soft, and delicious for your friends, neighbors, and probably even your grandparents. Culligan Water provides the best in water softening and filtration technology. Let’s see what Culligan Water can do for your home. You could give your people Culligan Water.

Position Details

Marketing Analytics Manager
Northern Illinois
Rosemont, IL

Specific Job Functions:

  • Provides actionable overall market and customer insights to address key strategic questions.
  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. 
  • Analyzes external and internal customer data using database queries (Salesforce CRM, etc.), spreadsheet (Excel) models, web analytics tools (Google Analytics), statistical analysis tools, and campaign management software tools. 
  • Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the user experience. 
  • Analyzes A/B and Multi-variate tests, communicate results and provide recommendations. 
  • Creates PowerPoint presentations to provide market and consumer insights to dealer/local marketing and sales departments. 
  • Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.


  • Bachelor’s degree in a quantitative discipline or graduate degree 
  • 2 years of work experience in marketing research, statistical or data analysis (or academic equivalent) 
  • Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness 
  • Experience building and automating management level reporting 
  • Mastery of the following analytical tools: modeling and reporting in Google Analytics and Salesforce CRM 
  • Proficiency in Microsoft Office Suite Preferred 
  • Experience with Tableau or similar data visualization tools


To perform the job successfully, an individual should demonstrate the following competencies in this position:

  • Interpersonal 
  • Integrity 
  • Analysis Skills 
  • Customer Focus 
  • Oral/Written Communication 
  • Passion 
  • Resourcefulness 
  • Team Player


  • Bachelor's or better in Marketing or related field preferred

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